Study Visit on Tourism Education in Thailand For Delegation of professors from Mandalay, Yangon and Lashio Universities on February 21-26, 2012

 

 

Foundation for International Human Resource Development (FIHRD) was established by the approval of the Royal Thai Government in 1998 to develop human resources for GMS countries such as Cambodia, Myanmar, Laos, Vietnam and China (Yunnan) to create international relation through human resources development. FIHRD has been continuously working for more than 14 years on several important projects such as 5-year consecutive Leadership Forum, Leadership Development Projects, Sufficiency Economy Projects, Tourism Projects, Energy and Environment Projects etc.

 

FIHRD has been promoting People-to-People Diplomacy (PPD) with all GMS countries especially Myanmar. FIHRD organized International Conference on GMS Tourism presided by Former Prime Minister Abhisit Vejjajiva. He exchanged ideas on tourism with the Burmese delegation that showed interest in Thailand’s tourism management.

 

Therefore, FIHRD will organize Study Visit on Tourism Education in Thailand For Delegation of professors from Mandalay, Yangon and Lashio Universities on February 21-26, 2012 to promote Thailand as a Tourism Best Practice case study for Myanmar. This study visit will promote knowledge and exchange experience in tourism between Thailand and Myanmar and create concrete network for tourism development and other related areas for supporting AEC. This will create trust between Thailand and Myanmar by People-to-People Diplomacy (PPD).

 

Program

Tuesday 21 February 2012

10.35                           Arrive in Thailand

12.00                           Lunch

13.00                           Briefing about the Study Visit on Tourism Education in

                                   Thailand at FIHRD

 

Wednesday 22 February 2012

 

9.00-10.00                   Study Visit at Ministry of Tourism and Sports

 

11.00-12.00                  Luncheon Talk on Burmese-Thai Relation in Energy

 

12.00                           Lunch hosted by EGAT at EGAT, Bang Kruai,

                                   Nonthaburi  

13.00                           Depart from EGAT 

14.00 -16 .00                Sightseeing (Grand Palace and the Temple of Emerald Buddha)

 

Thursday 23 February 2012

8.00                            Working Breakfast

12.00                           Lunch

13.00 – 15.00               Study Visit on Tourism Education at Silapakorn

                                  University International College (Vatel Bangkok, 72 ,

                                  1^st fl., CAT Telecom Building, Charoen Krung Road, Si

                                  Phraya, Bangrak near Mandarin Oriental Hotel)

                                  Welcome speech and Presentation (at 13.00-13.30)

                                  by        Mr. Robert McKenzie

                                              Business Development Director

                                  Group discussion (refreshments served) (at 13.30-

                                  14.00)

                                  Group visit around campus (at 14.00-14.30)

15.30-17.30                 Study Visit at Mandarin Oriental Hotel, Bangkok  

                                  Welcome and Presentation

                                  by        Ms. Benjama Olarnsakul

                                             Human Resources Director

                                             Mandarin Oriental Bangkok

Evening                       Dinner at Kinlomchomsapan restaurant

 

Friday 24 February 2012

9.30-11.30                   Study Visit on Tourism Education at B.B.A. Program in

                                  Tourism & Hospitality Management, Mahidol University

                                  International College (Salaya Campus)  

                                  Welcome and Presentation

                                  by        Asst. Prof. Dr. Chanin Yoopetch

                                             Chairman of the Travel Industry Management

                                             Division

                                             Mahidol University International College

12.00                           Lunch

13.30-14.30                 Study Visit at the meeting room 2, 10^th fl., Tourism

                                 Authority of Thailand (TAT)  

                                 Welcome and Presentation

                                 by        Mr. Sansern Ngaorungsi

                                            Deputy Governor for International Marketing

                                            (Asia and South Pacific)

                                            Tourism Authority of Thailand (TAT)

 

15.30 -16.30                Meeting with Mr. Chavarat Charnvirakul, former

                                  Deputy Prime Minister and former Chairman of FIHRD

                                  at the meeting room on 27^th floor, Sino-Thai

                                  Engineering and Construction PCL

Saturday 25 February 2012

10.00                           Depart from Bangkok to Pattaya

12.00                           Lunch

13.00 -16 .00                Study Visit on Tourism Education at Master of Science

                                  Program in Service Innovation, College of Innovation,

                                  Thammasat University (Pattaya Campus)

Sunday 26 February 2012

9.30-11.00                   Bangkok Study Tour

12.00                           Lunch

13.00                           Briefing on Project Conclusion at Trang Hotel,

                                   Bangkok

15.00                           Depart from Hotel

19.25                           Depart from Thailand

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Please click this link to read the document of the Briefing about the Study Visit on Tourism Education in Thailand at FIHRD on February 21, 2012

http://co1la8ji.gotoknow.org/assets/media/files/000/788/910/original_yangonandmandalayprofessorbriefing.ppt

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Lunch hosted by FIHRD on February 21, 2012

ภาพบรรยากาศการรับประทานอาหารร่วมกันกับคณะอาจารย์ชาวพม่าในวันที่ 21 กุมภาพันธ์ 2555

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The Briefing about the Study Visit on Tourism Education in Thailand at FIHRD on February 21, 2012

[เขียนเมื่อ 22 ก.พ. 2555 20:03 น.22 ก.พ. 2555]

22 February 2012

 

Study Visit to Ministry of Tourism and Sports

 

Prof. Dr. Chira Hongladarom

 

• We were assigned by Ministry of Tourism and Sports to organize cultural tourism project
• Thailand and Myanmar have closed cooperation in HRD in tourism.
• Ministry of Tourism and Sports assigned us to do research on AEC’s impacts on tourism sector.

 

Presentation by Mrs. Thannitta Svetsila Maneechote, Permanent Secretary, Ministry of Tourism and Sports

 

• Ministry of Tourism and Sports has 17 Physical Education colleges, 3 Faculties of universities teach Physical Education and some institutes teach Thai sports.

 

• Ministry of Tourism and Sports has sport authority (SOEs) which host international sport events.

 

• Visions are to promote and develop tourism and sports.
• We organize international sport events to attract tourists.
• Football leagues in Thailand are very popular. Fan clubs follow to watch their competitions.
• We have collected data about money circulation in football.
• 10,000 million Bahts money circulate in Football
• 206 matches of football
• Now, we are collecting data about Muay Thai.
• We have to revise standard every year.
• We have to develop tourism to prepare for AEC especially short courses for middle to lower level staffs.
• For strategies, TAT has done promotions.
• We have tourist assistance center for creating confidence of tourists. We give information and connect with tourism police and Ministry of Interior. We help tourists travel easily.
• We have a lot of frameworks like GMS, ASEAN, and APEC etc and build tourism networks (train, air connectivity).
• Budget is not high for us. Government set up 30 million Bahts budget for us.
• Tourists from Myanmar to Thailand increase.
• Thai tourists to Yangon last year was 61,000+.
• We have workshop on tourism for Burmese in Chiang Mai.

 

• Thailand and Myanmar and GMS, BIMST-EC can have pilgrimage tourism cooperation. Nepal proposed to do with us and Myanmar and will contact Myanmar later.
• We do not count the number of tourists from border crossers who do not overnight.

 

 

Discussion

 

Daw Thida Han

• How can you set up strategy plan for destinations in Thailand?

 

Mrs. Thannitta Svetsila Maneechote, Permanent Secretary, Ministry of Tourism and Sports

• We cannot put all budgets. We have policy that province can propose budget to the government.
• Province with limited tourism opportunity will get less budget.
• We have our own budget for each province but our committee need to approve.
• We have to select each tourism site.
• If target is high and have 2 million million Bahts income within 4 years, organizations have to help this new tourism site.
• We need to select quality of tourists.
• We cannot expand personally according to the law.

 

Prof. Dr. Chira Hongladarom

 

• In May, we are going to conduct training for 5 days in Myanmar. We would like to invite Permanent secretary to be speaker.

 

Prof. Dr. Daw Khin Sway Myint

• We need to extend the courses.
• We need to prepare curriculum and material aids.

 

U Tin Tun Aung

• Prof. Dr. Daw Khin Sway Myint wants to say Myanmar need training for trainers.

 

Mrs. Thannitta Svetsila Maneechote, Permanent Secretary, Ministry of Tourism and Sports

• Thai universities welcome international students
• You have to choose universities to cooperate.

 

U Tin Tun Aung

• Teachers want to get Master’s Degree in tourism from Thai universities and scholarship.
• Myanmar wants to send our teachers to take 2-year courses like Master’s Degree.

 

Prof. Dr. Chira Hongladarom

• I will report this to TICA and they will report to their top level.

 

U Tin Tun Aung

• Myanmar is in stage of opening. We will approach Thailand for help first.

 

 

Luncheon Talk on Burmese-Thai Relation in Energy

 

Discussion

 

Prof. Dr. Chira Hongladarom

• Prof. Dr. Daw Khin Sway Myint’s vision is to train human capital in Myanmar.
• I want to promote trust and mutual understanding.

 

Prof. Dr. Daw Khin Sway Myint

• At present, Myanmar is opening up. Many parties are interested in invest in Myanmar.
• Dr.Chira mentioned within 2010 and 2011, tourist arrival to Myanmar will increase 25-35%.
• 30 teachers teach in diploma course. Some got Master’s Degree or Ph.D.
• Teachers need to upgrade to get Master’s Degree or Ph.D. in tourism.
• They want to study in Thai universities and need scholarships.
• We want to educate our people for tourism development.

 

Prof. Dr. Chira Hongladarom

• Thailand has been supporting scholarships for Myanmar for many years.
• Please introduce EGAT to engineering teachers.

 

 

Daw Thida Han

• Attraction is very important in tourism industry. You work in many sites of our countries.
• I would like to know about strategic plan for preservation and conservation of attraction including environment impact assessment.

 

EGAT

• We will give information and explain to the community. EGAT must make local people standard of living better. Shan state project is the early stage. We have to talk to the leaders of the community.

 

Prof. Dr. Chira Hongladarom

• Engineering and environment teachers should visit EGAT.
• When you want to produce electricity in Myanmar, we need to do environmental impact assessment.

 

Prof. Dr. Daw Khin Sway Myint

• What measures have EGAT done? Do you engage technicians? Everyone understands awareness already. We need to develop other aspects too.

 

EGAT

• Next year, we set up office in Myanmar. We need help in recruitment.

U Tin Tun Aung

• I am also engineer.
• For more help, please contact Myanmar Engineering Society. U Win Khaing is the chairman.

 

 

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Please click this link to see the photos for Study Visit on Tourism Education in Thailand at FIHRD on February 23, 2012

http://www.facebook.com/media/set/?set=a.394685700556892.83501375.100000463969628&type=1&l=0806860bf3

 

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Study Visit on Tourism Education at Mahidol University International College on 24 February 2012

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Meeting with Mr. Chavarat Charnvirakul at Sino-Thai Engineering and Construction PCL on 24 February 2012

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23 February 2012

 

Study Visit on Tourism Education at Silapakorn University International College

 

Presentation by Mr. Robert McKenzie, Business Development Director

 

• Silapakorn University International College has been moved to Bangrak because it has more potential to work in hospitality in center of Bangkok.
• We want to supply good quality workers for Thailand.
• Silapakorn University was established by Corrado Feroci.
• In 1943, Silapakorn University  was awarded University Status
• Silapakorn University has 4 campuses, 14 faculties and over 20,000 students.
• Silapakorn University has Petchaburi campus which is big growing campus.
• There are lectures from other countries.
• The learning includes case study, workshop and problem-based learning.
• Important thing is that we want students to maintain Thai so we do not teach them to be British.
• We train our students so that they are competitive graduates and get good job.
• We have Partner from French and UK.
• Students can get degree from our partners too. When get degree here, they also get degree from French.
• Students have chance to practice in real life operation. This helps them understand better.
• There are domestic and international internships to provide students with cross cultural understanding and help deal with people of different culture better.
• Our partner is Vatel International Business School.
• Vatel International Business School is a small school established in 1981.
• In 2003&2012, it received Worldwide Hospitality Awards.
• Vatel is very well respected in hospitality world.
• We choose Vatel as partner because of the match of the philosophy.
• There are 3-month practical training and 6 months per year on internship.
• Curriculum includes academic theory on marketing, finance, human resource management basic tourism and hospitality and company establishment
• Silapakorn University teachers are responsible for academic part.
• People in industry are responsible for practical training like F&B.
• There are Demonstration bar, Kitchen and classroom and
• Training outlets are (Vatel Restaurant, Café, Royal Orchid Sheraton/Starwood group)
• 1 week learning rotate with practical training
• We sign contract to send students to practice in hotels like Royal Orchid Sheraton/Starwood group (which has 10 hotels in Bangkok)
• We facilitate hotel software and simulation software (real life activities)
• We do not have hotel but want to work with the hotel.
• The students have internship with Vatel and hotel partners in Bangkok in the first year, Starwood Group in the second year, at least 3-month international internship in France in the third year and students can make choice of Career Development in the fourth year.

 

 

 

• In the first and second year, students learn French.
• We do not have internship in China because we do not have contract. If students want to make it, they need approval from the university.
• We have Marco Polo Scheme. For example, one semester of 3^rd year, we send our students to study France and Argentina or in Vatel any where all over the world.
• We send students to competition. They won several awards from Thai Chef Association,
• Thailand’s Culinary Academy, etc.
• In 2011, they won 16 different national and international awards.
• Employability is high because students have practical experience and links with hotels for internship.
• We are the first Asian university to get Worldwide Hospitality Awards.
• Our students are Best Professional Success.
• Master of Business Administration in hotel and Tourism Management also offers Double Degree with Vatel, France.
• The MBA classes are on Saturday and Sunday because the target is on working people
• We hope to expand more.
• We do not have much international recruitment of students.
• Silapakorn University has a lot of part-time teachers. Some teachers are from Mahidol University.
• 3 semesters of MBA are business experience sharing.
• MBA students can have 1-semester internship. They can use their current job as internship and write business improvement project in which they use theory to improve or solve problems.
• Those MBA students who do not choose internship can do a research paper.
• We have French chef teaching our students
• We plan to open Ph.D. program next year.

 

Discussion

 

Prof. Dr. Daw Khin Sway Myint

• How many breaks do the students have?

 

Mr. Robert McKenzie

• We do not operate like normal academic program.
• We use rotation system. When a group take academic course (like 16 months), the other group take practical training.

 

Prof. Dr. Daw Khin Sway Myint

• Do students have holidays?

 

Mr. Robert McKenzie

• The students work hard on internship and do not have free time.
• They can have free morning or free afternoon.

 

Prof. Dr. Daw Khin Sway Myint

• How are students assessed?

 

Mr. Robert McKenzie

• Midterm
• Final exam
• Workshop
• Trainers assess students on practical training depending on what students learn.
• There are different assessment criteria. Creativity sometimes is one of the criteria.
• This is challenging. We have to observe students continuously.

 

Prof. Dr. Daw Khin Sway Myint

• How is the credit system?

 

Mr. Robert McKenzie

• It must match TQF (Thailand Quality Framework)
• We have to apply based on Ministry of Education

 

U Tin Tun Aung

• Beside hotel, do you have tourism management program?

 

Mr. Robert McKenzie

• The students learn basic for hotel system. We focus on hotel skill.

 

Dr. Pongtep Antarikanonda

• How much time do the students have for a research paper?

 

Mr. Robert McKenzie

• 6 months

 

Prof. Dr. Chira Hongladarom

• How many pages are required for a research paper?

 

Mr. Robert McKenzie

• 40 pages

 

Prof. Dr. Daw Khin Sway Myint

• Do they have supervisor for research paper?

 

Mr. Robert McKenzie

• Yes.

 

U Tin Tun Aung

• Myanmar’s private sector is growing.
• Silapakorn University can put in tourism and management degree.

 

Prof. Dr. Chira Hongladarom

• Should we involve public sector to teach students?

 

U Tin Tun Aung

• Just 30%.

 

Prof. Dr. Chira Hongladarom

• You want to upgrade people of other majors to involve in tourism sector.
• Myanmar would like to have link with university here especially scholarship. However, the main source of scholarships should come from Thai government and most of them must be for tourism study.
• Tourism study must be practical in nature. It should not be pure academic but should be in line with hotel business. You need to develop strong Intelligence Capital in Thailand.

 

Study Visit at Mandarin Oriental Hotel, Bangkok

 

Presentation by Ms. Benjama Olarnsakul, Human Resources Director, Mandarin Oriental Hotel, Bangkok

 

• Mandarin Oriental Hotel, Bangkok has 1,300 staffs. 400 are temporary staffs.
• Most of our staffs are operational level.
• The average ages of our staffs are 31-40 years old. This is accounted to 34%.
• The turnover in 2011 was 13.31%.
• We try to keep permanent staffs not more than 700 so that we can provide them high compensation. Their compensation are from 10% service charge from guests. We offer highest service charge and try to maintain it.
• It is difficult to find temporary staffs because there are many competitors.
• We focus on hiring the right people by looking their attitudes coming with smile, charming personality and build their skills later.
• Selection process consists of English Test, Personality Test, Trade test and 20/20 Online Test.
• We have school in hotel and contact with universities and sponsor our staffs to study.

-Career Development Programs are as follows.

-Cross exposure training (Cross Department)

-Internship Program (OHIP) for 1 year for those who will be promoted.

-Mini MBA

-Temporary employment program (sending staffs to other system hotels)

-Scholarship to Cornell, MIT and Australia

• Training requirements are as follows.

-At least 36 hours per year

-Measured by training hours in training passport

-Linked to year-end performance and transfer to Mandarin Oriental Hotel Group properties (in Europe and the U.S.)

• Retentions are as follows.

            -Staff salary, service charge and tip

            -Staff benefit (medical, bonus and incentives)

            -Staff recognition (Long Service Year Award, No Sick Leave Award, No Business

            Leave Award, colleague commitment survey and People Pleaser Award)

• Human resource department need to prepare for the retired people.

 

 

Discussion

 

M.L. Chanchot Jombunud

• Does this hotel have Thai General Manager?

Ms. Benjama Olarnsakul

• No.

M.L. Chanchot Jombunud

• Long time ago, this hotel used to have a Thai General Manager “Chalerm Khaokham”.

Mr. Tan

• What is the most difficult part of your experience?
• What are your advices for hotels in Myanmar?

Ms. Benjama Olarnsakul

• 50 years ago, we used to have one hotel in Bagan. However, it was stopped because of the political situation.

Prof. Dr. Chira Hongladarom

• Now, the situation is improving so you can go to invest in Myanmar.

Ms. Benjama Olarnsakul

• The most difficult part of my experience is during the flood time because it affected the morale of the employees.
• We support cash and expense for employees during the flood.
• Another challenge is generation mix and how to combine traditional and modern works.

Mr. Tumnong Dasri

• How often do you change vision and mission?

Ms. Benjama Olarnsakul

• We got the current vision 11 years ago.

Mr. Tumnong Dasri

• What is Thainess in your mind?

Ms. Benjama Olarnsakul

• We have training session for Thainess.
• We run campaign on extra-smiles for Asian guests. We have this in our training session.

M.L. Chanchot Jombunud

• Paying attention to guest must be not only smile.

Ms. Benjama Olarnsakul

• It includes observation and everything.

U Tin Tun Aung

• Do you accept foreign candidates for MBA school?

Ms. Benjama Olarnsakul

• It is internal.

Prof. Dr. Chira Hongladarom

• When you teach human resource in university, we need to be serious with motivation, inspiration and quality of human capital.
• How many percents of quality of human capital are from your chain?
• Quality of Mandarin Oriental Hotel is deep within culture.

Ms. Benjama Olarnsakul

• 70% are from the nature of Thai people.
• System hotels send people here to get training.

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24 February 2012

Study Visit on Tourism Education at Mahidol University International College

Presentation by Asst. Prof. Dr. Chanin Yoopetch, Chairman of the Travel Industry Management Division, Mahidol University International College

• Vision is to be internationally recognized as center of excellence in tourism and hospitality for both academic and practice.
• Missions are innovation and development
• Key is small class size less than 40 students to allow interaction.
• We want the students to have well-round knowledge instead of focusing on their fields.
• Our faculty members are required to conduct research so that they can understand the industry well and come up with recommendation to improve the industry.
• We help local community by action projects based on the community’s needs.
• We try to focus on sustainability because we aware of natural resource were destroyed.
• We try to work at all levels like people in community, tourist attractions, etc.
• We are happy to extend international network
• We want to share academic resources to benefit community.
• Now, we offer Bachelor’s Degree and Master’s Degree
• THM BA/BBA students=524
• MM Program students = 74
• We have inbound and outbound students exchange program.
• We emphasize on Internship Program. We have Salaya Pavillion Hotel for student internship.
• When students finish second year, they join internship 1.
• After course work, they have internship 2. They can choose to work with 5-star hotels and other organizations in our network. We have monitoring system to make sure thing goes smoothly.
• We have student overseas internship. We give pocket money for them to go abroad.
• We have students from Myanmar. One is from SM Tour. The other one is from Mandalay.
• Most students would like to go to hotel, airlines. Event organizers are growing.
• Students learn business knowledge to be able to start business.
• Our students are required to take tour guide course and get license after graduation.
• We offer languages for students to choose to learn. Then, they have internship there.
• We have student internship in India.
• We do not have Indian students yet.
• We try to expand more in the future with quality.

 

Discussion

Prof. Dr. Chira Hongladarom

• You should recruit more students from Middle East and other ASEAN countries especially Myanmar. The future is in Asia so please increase the awareness of China and India.

Prof. Dr. Daw Khin Sway Myint

• We have to extend tourism education.
• We should provide management and business course. We have to prepare course and curriculum.
• We want to send trainers to get scholarship to study for Master’s Degree at Mahidol University.

 

Prof. Dr. Chira Hongladarom

• I will forward your request to Ministry of Foreign Affairs.

• Asst. Prof. Dr. Chanin Yoopetch should also talk to the President about this matter.
• Myanmar must increase people’s participation in tourism. Myanmar must upgrade university’s tourism teaching.

Asst. Prof. Dr. Chanin Yoopetch

• The scholarship can be both ways. Two countries should provide scholarships.
• We can have other cooperation.
• We have to revise curriculum every five years.

U Tin Tun Aung

• Myanmar needs textbooks.

Asst. Prof. Dr. Chanin Yoopetch

• You should contact with the publisher. The price will be better.

Daw Thida Han

• I would like to know MBA program. Do you limit age?

Asst. Prof. Dr. Chanin Yoopetch

• No.

Daw Thida Han

• Do you have Ph.D.program in tourism?

Asst. Prof. Dr. Chanin Yoopetch

• No. We must discuss it for 3 years before opening it.

 

Study Visit at Tourism Authority of Thailand (TAT)

Presentation by Mr. Sansern Ngaorungsi, Deputy Governor for International Marketing (Asia and South Pacific), Tourism Authority of Thailand (TAT)

• Now, Thailand has 17-18 million tourist arrivals.
• Last year, Thailand had 19 million tourist arrivals.
• Tourist arrivals started to drop from 2009 due to political crisis.
• In 2007, tourist arrivals reached 14 million.
• Last year, tourist arrival dropped due to flood in October.
• We got most tourist arrivals from East Asia.
• Top 7 tourist arrivals to Thailand are from these countries.

1. Malaysia from cross border
2. China (number one by flight)
3. Japan
4. Russia
5. Korea
6. India
7. Laos

• Thailand’s tourism revenue is about 700,000 million Bahts.
• Tourism revenue is 9.95% of Thailand’s total GDP in 2011.
• Tourism arrivals to Thailand will increase 8-10%.
• TAT is SOEs. It keeps growing. The government keeps it expanding under ministry structure. TAT works only on tourism marketing.
• Tourism business relate to several organizations.
• We have to talk to other organizations and Ministries. We need middle people to talk.
• TAT’s vision is to promote tourism.
• TAT has 26 overseas offices.
• TAT takes part in international world trade in tourism such as Ex/, WTM, ITB etc.
• TAT joins with partners in tourism promotion.
• TAT promotes domestic market. Domestic market can balance economic situation. It is 20-30% of Thailand’s tourism.
• We should prepare for future change.
• Thais travel 90 million trips per year in Thailand.
• For public relation, TAT carries on Amazing Thailand Always Amazes You. We work with celebrity, use movie star, social network and off-line promotion to promote Thailand brand.
• Development of Tourism Products is divided into these groups: Nature, Culture, Festivals and Activities, Niche market.
• Tourism products quality and support are the recognition as Thailand Tourism Award and Green Leaf Hotel.
• TAT promotes festival for tourist attractions.
• TAT develops human resource for tourism sector by conducting seminars in the field of tourism industry.
• We have Buddhist Circuit (trip to Myanmar). We promote Myanmar on package tour on article.

 

Discussion

Prof. Dr. Daw Khin Sway Myint

• In 2012, volume of tourists jump 20% from 2011.
• Myanmar wants to begin degree course next year.
• Now, there are diploma teachers. There should be degree teachers.
• We want to send teachers with Ph.D. in other disciplines to study for tourism degrees. We want to have scholarship scheme so that we can prepare.

Dr. Veerachai Khuprasert

• It is a good idea to have exchange program of tourism teachers and students.
• We can provide expertise on how to develop curriculum. We can have partnership in knowledge sharing.

Mr. Sansern Ngaorungsi

• Myanmar’s tourism should not go and jump to high level management. Myanmar has to do survey of demand for number of workers. Now, tourism needs lower level staffs. If Myanmar focuses on developing high level staffs, no one will work at lower level.
• The training for trainers program is very effective.

 

Meeting with Mr. Chavarat Charnvirakul at Sino-Thai Engineering and Construction PCL

 

VDO presentation on Sino-Thai Engineering and Construction PCL

• Sino-Thai Engineering and Construction PCL specialize in several large scheme construction projects.
• Sino-Thai Engineering and Construction PCL utilize expertise to be international firm.
• Sino-Thai Engineering and Construction PCL stresses on safety and ultimate customer satisfaction.
• Sino-Thai Engineering and Construction PCL has professional and efficient workforce to get things done.
• Sino-Thai Engineering and Construction PCL’s Philosophy concerns with workforce “We are family.”
• Sino-Thai Engineering and Construction PCL also construct schools for community.

 

Discussion

Prof. Dr. Chira Hongladarom

• I want you to know Khun Chavarat because Sino-Thai Engineering and Construction PCL can help build infrastructure for Myanmar.

Mr. Chavarat Charnvirakul

• I founded Sino-Thai Engineering and Construction PCL 50 years ago. We are going to celebrate it on June 7, 2012.
• It is good opportunity for us to meet you.
• We must create win-win situation.

Prof. Dr. Chira Hongladarom

• Prof. Dr. Daw Khin Sway Myint was my student in Myanmar.
• You should tell the Ministry of Education so that you can get scholarship to study in Thailand.

Daw Thida Han

• I would like to know about number of off shoring projects of Sino-Thai Engineering and Construction PCL.

Mr. Chavarat Charnvirakul

• We built liquid gas plant for Australian company who dig gas from sea and process. We finish one plant 2 years ago.

Prof. Dr. Chira Hongladarom

• This is a good start for relationship with him because his company has potential to get construction project.

Mr. Chavarat Charnvirakul

• Myanmar allows Thai contractors to build infrastructure.
• If Thailand gives scholarship, the Burmese Government can give preference to Thai company to invest in infrastructure. You should have relationship with Thailand in education program.

 

 

 

[เขียนเมื่อ 25 ก.พ. 2555 16:44 น.25 ก.พ. 2555]

25 February 2012

Study Visit on Tourism Education at Master of Science Program in Service

Innovation, College of Innovation, Thammasat University (Pattaya Campus)

 

Welcome Address by Dr. Pongthep Vorakitpokatorn

Presentation on Thammasat University, College of Innovation and the Master Program on Service Innovation

By Dr. Supatcharajit Jitpraphai, MSI Faculty

• College of Innovation is at two campuses (Bangkok and Pattaya) offer Master’s Degree.
• We expect (Master of Science in Service Innovation) MSI graduates can think, create and innovate.

• This year, our program will start this June.
• We have cooperative program called MIHM (Master of Science in Inovative Healthcare Management) focusing on medical science.
• Our program focuses on these core concepts.

-Multi-disciplinary

-Integrated knowledge

-Innovation

-Creativity

-Out-of-the-box

• Our courses are different from somewhere else like

-Introduction to Service Innovation and to Service Innovation and Creativity

-Data and Decisions for Service Design and Delivery

-Marketing & Branding in Service management

-Service operations, Excellence and Innovation

-Contemporary Issues in Service Innovation

• Students can choose to do thesis or mini-project instead of thesis.

• Our graduates have these skills.

-Critical thinking

-Strong problem-solving skills

-Innovative service design

-A unique approach to creative and innovative thinking

-A strong blend of creativity and structured analysis

-A keen understanding of how to behave responsibly and sustainability in all aspects of service innovation

 

Presentation on Research Projects and Training Program

By Ms. Pawinee Sunalai, Senior Administrative Officer

 

Research Projects

• Tourism& Travel Related Services Strategic Plan: Responding to the AEC 2015 funded by the Department of Tourism, Ministry of Tourism and Sport, Thailand
• Strategy to Encourage Tourists to Stay Longer on the NSEC in Lao PDR under GMS Sustainable Tourism Project in Lao PDR: ADB Grant No.0117-SF
• CBT Network Project focusing on developing a mechanism for CBT network and support sustainable CBT development at the provincial level
• Assessment of Tourism Potential in Suksamran Community which is the work for USAID
• Interpretative Strategy and Visitor Management  Plan for World Heritage Site: Vat Phou and Champasak Cultural Landscape, Lao PDR

 

Training on “Strategic Management and Planning of Tourism Destinations: Creating a Positive Visitor Experience While Meeting the Needs of the Community”

 

Q&A and Discussion

 

Prof. Dr. Daw Khin Sway Myint

• Right now, Myanmar has only 1 diploma course (Diploma of tourism study management which is 2 year course). I want to send teachers to get degree here.
• We have vocational tourism training for private sector.
• During 2011, we have rising tourist number 30%. Demand of service needs trained personnel.
• Plan in 2013, we will start opening up 2 BA courses in Yangon University and Mandalay University to educate sustainable and green tourism.
• Diploma courses will expand more to more universities.
• Teachers at diploma course are those who got M.A. or Ph.D. in other fields instead of tourism but got tourism diploma. They need to get degree in tourism to teach at undergraduate courses. It is urgent matter.
• We want to send our teachers to study here for Master’s Degree. We are seeking help from FIHRD to get some scholarship scheme.

Mr. Kornpatchara Sukserm

• We cooperate with Myanmar. We know that they want to get scholarship to study for M.A. or Ph.D. in tourism in Thailand.

Dr. Pongthep Vorakitpokatorn

• You should contact ASEAN. Dr. Surin Pitsuwan said they have some fund for study.

U Tin Tun Aung

• How many students do you have?

Ms. Pawinee Sunalai

• We got 8-10 students per class.
• There will be no more than 30 students per class because it is not good for learning environment.
• 2 students are exchange students funded by TICA. One is from Bangladesh and the other is from Bhutan.

Daw Thida Han

• Do you have Ph.D. and M.A. program?
• How do you evaluate staff and service quality?

Dr. Pongthep Vorakitpokatorn

• We have many criteria to control.
• We have quality assurance.
• We do not have online Ph.D. and M.A. program.

Prof. Dr. Htay

• How do you teach in these courses (Cultural Management program)?

Dr. Supatcharajit Jitpraphai

• They teach M.A. in Cultural Management program in Thai. This is popular. It can be applied to cultural tourism.

Prof. Dr. Daw Khin Sway Myint

• We are interested in cultural tourism. We want to know about book, references and program.

Dr. Supatcharajit Jitpraphai

• We can organize this specific training for you.

Ajarn John

• Your timing is perfect. We need critical skill and ability to innovate. We need to know tourism lifestyle, dispersion, impact on culture. We should think of tourism’s impact on community.

 

[ศ.ดร. จีระ หงส์ลดารมภ์]

Study Visit on Tourism Education at Master of Science Program in Service Innovation, College of Innovation, Thammasat University (Pattaya Campus) on 25 February 2012

[ศ.ดร. จีระ หงส์ลดารมภ์]

[ศ.ดร. จีระ หงส์ลดารมภ์]

โปรดคลิกที่นี่เพื่ออ่านข่าวโครงการ

http://www.naewna.com/news.asp?ID=302598

[เขียนเมื่อ 25 เม.ย. 2555 15:35 น.25 เม.ย. 2555]

โปรดคลิกที่นี่เพื่ออ่านข่าวโครงการ

http://www.gotoknow.org/blogs/posts/485971

[เขียนเมื่อ 9 พ.ค. 2555 16:27 น. 9 พ.ค. 2555]

โปรดคลิกที่นี่เพื่ออ่านข่าวโครงการ

http://ahph9thi.gotoknow.org/assets/media/files/000/792/327/original_FIHRDChiraacademyreviewvol5march2012.pdf

http://vault.gotoknow.org/assets/media/files/000/802/089/original_FIHRDChiraAcademyReviewsspecialApril2012.pdf

http://issuu.com/pronprompakpiam/docs/chiraacademy

http://www.gotoknow.org/blogs/posts/485971

 

[ศ.ดร. จีระ หงส์ลดารมภ์]

โปรดคลิกที่ลิ้งค์นี้เพื่อดูข่าวโครงการ

http://www.naewna.com/politic/columnist/22819