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Study Visit on Tourism Education in Thailand For Delegation of professors from Mandalay, Yangon and Lashio Universities on February 21-26, 2012
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เขียนเมื่อ 24 ก.พ. 2555 19:09 น.24 ก.พ. 2555

24 February 2012

Study Visit on Tourism Education at Mahidol University International College

Presentation by Asst. Prof. Dr. Chanin Yoopetch, Chairman of the Travel Industry Management Division, Mahidol University International College

  • Vision is to be internationally recognized as center of excellence in tourism and hospitality for both academic and practice.
  • Missions are innovation and development
  • Key is small class size less than 40 students to allow interaction.
  • We want the students to have well-round knowledge instead of focusing on their fields.
  • Our faculty members are required to conduct research so that they can understand the industry well and come up with recommendation to improve the industry.
  • We help local community by action projects based on the community’s needs.
  • We try to focus on sustainability because we aware of natural resource were destroyed.
  • We try to work at all levels like people in community, tourist attractions, etc.
  • We are happy to extend international network
  • We want to share academic resources to benefit community.
  • Now, we offer Bachelor’s Degree and Master’s Degree
  • THM BA/BBA students=524
  • MM Program students = 74
  • We have inbound and outbound students exchange program.
  • We emphasize on Internship Program. We have Salaya Pavillion Hotel for student internship.
  • When students finish second year, they join internship 1.
  • After course work, they have internship 2. They can choose to work with 5-star hotels and other organizations in our network. We have monitoring system to make sure thing goes smoothly.
  • We have student overseas internship. We give pocket money for them to go abroad.
  • We have students from Myanmar. One is from SM Tour. The other one is from Mandalay.
  • Most students would like to go to hotel, airlines. Event organizers are growing.
  • Students learn business knowledge to be able to start business.
  • Our students are required to take tour guide course and get license after graduation.
  • We offer languages for students to choose to learn. Then, they have internship there.
  • We have student internship in India.
  • We do not have Indian students yet.
  • We try to expand more in the future with quality.

 

Discussion

Prof. Dr. Chira Hongladarom

  • You should recruit more students from Middle East and other ASEAN countries especially Myanmar. The future is in Asia so please increase the awareness of China and India.

Prof. Dr. Daw Khin Sway Myint

  • We have to extend tourism education.
  • We should provide management and business course. We have to prepare course and curriculum.
  • We want to send trainers to get scholarship to study for Master’s Degree at Mahidol University.

 

Prof. Dr. Chira Hongladarom

  • I will forward your request to Ministry of Foreign Affairs.
  • Asst. Prof. Dr. Chanin Yoopetch should also talk to the President about this matter.
  • Myanmar must increase people’s participation in tourism. Myanmar must upgrade university’s tourism teaching.

Asst. Prof. Dr. Chanin Yoopetch

  • The scholarship can be both ways. Two countries should provide scholarships.
  • We can have other cooperation.
  • We have to revise curriculum every five years.

U Tin Tun Aung

  • Myanmar needs textbooks.

Asst. Prof. Dr. Chanin Yoopetch

  • You should contact with the publisher. The price will be better.

Daw Thida Han

  • I would like to know MBA program. Do you limit age?

Asst. Prof. Dr. Chanin Yoopetch

  • No.

Daw Thida Han

  • Do you have Ph.D.program in tourism?

Asst. Prof. Dr. Chanin Yoopetch

  • No. We must discuss it for 3 years before opening it.

 

Study Visit at Tourism Authority of Thailand (TAT)

Presentation by Mr. Sansern Ngaorungsi, Deputy Governor for International Marketing (Asia and South Pacific), Tourism Authority of Thailand (TAT)

  • Now, Thailand has 17-18 million tourist arrivals.
  • Last year, Thailand had 19 million tourist arrivals.
  • Tourist arrivals started to drop from 2009 due to political crisis.
  • In 2007, tourist arrivals reached 14 million.
  • Last year, tourist arrival dropped due to flood in October.
  • We got most tourist arrivals from East Asia.
  • Top 7 tourist arrivals to Thailand are from these countries.
  1. Malaysia from cross border
  2. China (number one by flight)
  3. Japan
  4. Russia
  5. Korea
  6. India
  7. Laos
  • Thailand’s tourism revenue is about 700,000 million Bahts.
  • Tourism revenue is 9.95% of Thailand’s total GDP in 2011.
  • Tourism arrivals to Thailand will increase 8-10%.
  • TAT is SOEs. It keeps growing. The government keeps it expanding under ministry structure. TAT works only on tourism marketing.
  • Tourism business relate to several organizations.
  • We have to talk to other organizations and Ministries. We need middle people to talk.
  • TAT’s vision is to promote tourism.
  • TAT has 26 overseas offices.
  • TAT takes part in international world trade in tourism such as Ex/, WTM, ITB etc.
  • TAT joins with partners in tourism promotion.
  • TAT promotes domestic market. Domestic market can balance economic situation. It is 20-30% of Thailand’s tourism.
  • We should prepare for future change.
  • Thais travel 90 million trips per year in Thailand.
  • For public relation, TAT carries on Amazing Thailand Always Amazes You. We work with celebrity, use movie star, social network and off-line promotion to promote Thailand brand.
  • Development of Tourism Products is divided into these groups: Nature, Culture, Festivals and Activities, Niche market.
  • Tourism products quality and support are the recognition as Thailand Tourism Award and Green Leaf Hotel.
  • TAT promotes festival for tourist attractions.
  • TAT develops human resource for tourism sector by conducting seminars in the field of tourism industry.
  • We have Buddhist Circuit (trip to Myanmar). We promote Myanmar on package tour on article.

 

Discussion

Prof. Dr. Daw Khin Sway Myint

  • In 2012, volume of tourists jump 20% from 2011.
  • Myanmar wants to begin degree course next year.
  • Now, there are diploma teachers. There should be degree teachers.
  • We want to send teachers with Ph.D. in other disciplines to study for tourism degrees. We want to have scholarship scheme so that we can prepare.

Dr. Veerachai Khuprasert

  • It is a good idea to have exchange program of tourism teachers and students.
  • We can provide expertise on how to develop curriculum. We can have partnership in knowledge sharing.

Mr. Sansern Ngaorungsi

  • Myanmar’s tourism should not go and jump to high level management. Myanmar has to do survey of demand for number of workers. Now, tourism needs lower level staffs. If Myanmar focuses on developing high level staffs, no one will work at lower level.
  • The training for trainers program is very effective.

 

Meeting with Mr. Chavarat Charnvirakul at Sino-Thai Engineering and Construction PCL

 

VDO presentation on Sino-Thai Engineering and Construction PCL

  • Sino-Thai Engineering and Construction PCL specialize in several large scheme construction projects.
  • Sino-Thai Engineering and Construction PCL utilize expertise to be international firm.
  • Sino-Thai Engineering and Construction PCL stresses on safety and ultimate customer satisfaction.
  • Sino-Thai Engineering and Construction PCL has professional and efficient workforce to get things done.
  • Sino-Thai Engineering and Construction PCL’s Philosophy concerns with workforce “We are family.”
  • Sino-Thai Engineering and Construction PCL also construct schools for community.

 

Discussion

Prof. Dr. Chira Hongladarom

  • I want you to know Khun Chavarat because Sino-Thai Engineering and Construction PCL can help build infrastructure for Myanmar.

Mr. Chavarat Charnvirakul

  • I founded Sino-Thai Engineering and Construction PCL 50 years ago. We are going to celebrate it on June 7, 2012.
  • It is good opportunity for us to meet you.
  • We must create win-win situation.

Prof. Dr. Chira Hongladarom

  • Prof. Dr. Daw Khin Sway Myint was my student in Myanmar.
  • You should tell the Ministry of Education so that you can get scholarship to study in Thailand.

Daw Thida Han

  • I would like to know about number of off shoring projects of Sino-Thai Engineering and Construction PCL.

Mr. Chavarat Charnvirakul

  • We built liquid gas plant for Australian company who dig gas from sea and process. We finish one plant 2 years ago.

Prof. Dr. Chira Hongladarom

  • This is a good start for relationship with him because his company has potential to get construction project.

Mr. Chavarat Charnvirakul

  • Myanmar allows Thai contractors to build infrastructure.
  • If Thailand gives scholarship, the Burmese Government can give preference to Thai company to invest in infrastructure. You should have relationship with Thailand in education program.