สวัสดีครับ นักศึกษาปริญญาตรีของ Victoria University
ก่อนอื่น ผมรู้สึกยินดีที่ได้มาสอนนักศึกษาระดับปริญญาตรีอีกครั้ง หลังจากที่ผมได้เกษียณออกจากมหาวิทยาลัยธรรมศาสตร์ มานานแล้ว แม้ว่าในช่วงนี้ ผมได้รับเชิญให้ไปสอนปริญญาโท และปริญญาเอก เป็นส่วนใหญ่ และบุคคลที่เรียนก็เป็นผู้ใหญ่ และมีประสบการณ์ในการทำงานที่ดีระดับหนึ่งแต่พอ ทาง Victoria University นำโดย อาจารย์ประกาย ชลหาญ ผู้อำนวยการหลักสูตรซึ่งเป็นเพื่อนผม ได้ติดต่อให้ผมมาสอน ในวิชา Operations Management for Competitive ร่วมกับ Dr. Kandiah Jegasothy ผมก็ตอบรับ และคิดว่า จะเป็นการต่อยอดความรู้ของผมด้วยครับ เพราะ Victoria University เป็นมหาวิทยาลัยที่เน้นการ Apply ทางเศรษฐศาสตร์ และเปิดรุ่นแรก คือรุ่นนี้ ร่วมกับ มหาวิทยาลัยเกษตรศาสตร์ครับ
สำหรับการเรียนในวันแรก นั้น มีนักศึกษามาเรียน 11 คน จาก 25 คน แม้ว่าน้อย แต่ก็ทำให้บรรยากาศในการเรียนมีความใกล้ชิด มากขึ้นครับ โดยเริ่มแรก ผมพยายามกระตุ้นให้นักศึกษา คิด และร่วมแสดงความคิดเห็น ให้เข้าใจ Concept ของ Strategy , Capacity, และ Management และความเข้าใจในเรื่อง Competitive Advantage กับ ประเทศไทย มีการแบ่งกลุ่ม เป็น 3 กลุ่ม ทำ Workshop 3 เรื่อง คือ
1. What is globalization , how do you apply to Thailand ?
2. Why capacity is so difficult to increase in agricultural sector in Thailand ?
3. What is different capacity building between agriculture and industry in Thailand ?
และก็น่ายินดีครับ ที่แต่ละกลุ่มก็แสดงความคิดเห็นได้ดี อย่างไรก็ตาม ผมก็หวังว่านักศึกษาคนอื่นที่ไม่ได้มาเรียนในวันนี้ ในครั้งต่อ ๆ ไป คงจะเข้าห้องเรียนมากขึ้น กว่านี้นะครับ เพราะ การเรียนรู้ในห้องเรียนนั้น ไม่ใช่การเรียนจากตำราอย่างเดียว แต่เป็นการเก็บเกี่ยว ความรู้ แนวคิด ประสบการณ์ ระหว่างผู้สอน และเพื่อน ๆ ในชั้นเรียน เพื่อนำไปต่อยอดการเรียนรู้ด้วยครับ
และเช่นเคย เพื่อเป็นการสร้างชุมชนแห่งการเรียนรู้ และต่อยอดของการเรียนรู้ ผมจึงได้เปิด Blog นี้ เป็นชุมชนของการแลกเปลี่ยนความรู้ออนไลน์ และได้ฝากการบ้านให้กับนักศึกษา ไว้ 2 เรื่อง คือ
1. After listening to me , read chapter 11 and apply the textbook material to my lecture.
2. Apply to case of Thailand.
โดยมีกำหนดส่งภายในวันจันทร์ที่ 17 ธ.ค. 50 นี้นะครับ
จีระ หงส์ลดารมภ์
Apply the textbook to lecture
After I studied chapter 11 that have topic is strategic capacity management. I knew the meaning of three main concepts, how to calculate and forecast the profit by using decision tree problem and how to apply in the real world.
Three main concepts to achieve the goal is
· special skill that can increase potential of organization or company.
· ability for the company to beat or compete with others
· Most of company use SWOT analysis in capacity to improve and develop their business for survive and go to competitiveness.
In capacity have three main steps for determining capacity requirement
· Have to plan to do business and achieve the objective because factors are limited. We have to work step by step and control in everything.
When we combine three main concepts together, we will win and achieve the goal in the business.
Apply to case of Thailand
Thailand has suitable geographic and climate in agriculture. Thailand produces more quantity of products but not have standard quality that global market wants. They not have good strategy enough to compete with other countries. The problem is they not search the demand of global market and when they know the demand, they not adapt the product to satisfy consumer around the world. Especially, most part of Thailand do agriculture and most of population is farmer but they lack of knowledge and potential. On other hand, government does not support and promote Thai agricultural product to global market. Thai government has to get more information of best quality through medium and explain why farmers should have to produce good quality of product.
Thai strategy· Not have good strategy to compete with each other. Most of Thai agricultural product is fresh. They have to consider new technology for keep fresh product in long time because products decay before send to consumer. They have to find something special to attract consumer.
Thai capacityStrength· Geographic and weather
· More human resources
· More kinds of agriculture product
Weakness· Farmers lack of knowledge
· Product not have standard quality and not adapt the product to satisfy consumer
· Low agricultural technology
· Irrigation
Thai management· They have to manage human resource in term of knowledge and ethic.
· Ministry of Agriculture and Cooperative have to set up the club in each province to collect the good information and have advisor who have more experience for illustrate and increase knowledge to Thai farmer
· The good irrigation is necessary in agriculture.
1. After listening to me, read chapter 11 and apply the textbook material to my lecture.
- After listened your lecture, I understand about the strategic capacity better than before I have knowledge and help I used to apply to the textbook. I have learned about strategy, capacity, management, and learning technique ( 4L’s, Peter Senge, 2R’s) to use and apply to the real world. From chapter 11 strategic planning, we have known form with demand, customer satisfactions, and competitor. Then determine the strategic that suitable for our business, strong and weak point. If you do well, it will be beneficial to you.
2. Apply to case of Thailand.
- After we learned form your class, we have known about strategic, capacity, management, and competitiveness more than before we known. You made me know the method of apply to case of Thailand. If you have good land and good climate for agricultural, but if your strategic is no good you will be lost. You need to adopt strategy increase capacity and manage to meet the customer need and if you do well, you are competitive. In my opinion, the most of Thai farmers lack of the education and the strategic capacity to do their business. Therefore, we should advice about the strategic that suitable for their business and improve the solution that they met. This is the responsibility of Kasetsart University student.
<ol style="margin-top: 0cm"><li class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: list 36.0pt">After listening to your lecture, read chapter 11 and apply the textbook material to your lecture. The important 3 things to know including strategy, capacity and management before to run any kind of business you need to operation management for competitive advantage. A strategy is a long term plan of action designed to achieve a particular goal, most often "winning". Strategy is differentiated from tactics or immediate actions with resources at hand by its nature of being extensively premeditated, and often practically rehearsed. Strategies are used to make the problem or problems easier to solve, and also for you to understand it more. Capacity planning is the process of determining the production capacity needed by an organization to meet changing demands for its products. In the context of capacity planning, "capacity" is the maximum amount of work that an organization is capable of completing in a given period of time.Management comprises directing and controlling a group of one or more people or entities for the purpose of coordinating and harmonizing them towards accomplishing a goal. Management often encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. Also, in economics, the principle of comparative advantage explains how trade is beneficial for all parties involved (countries, regions, individuals and so on), as long as they produce goods with different relative costs.</li></ol> <p style="margin: 0cm 0cm 0pt 36pt; text-indent: -18pt" class="MsoNormal">2. Apply to case in Thailand, Thai farmer as we know that have less education or no knowledge for specific field. Sometime farmer have well land, good climate, plenty of sources to do agriculture but they don’t open mind and want to do like they did for the pass many year, that why agriculture in Thailand not so successful enough and not much develop in term of technology and new knowledge. Apply to case in Thailand, I think government have to support and help Thai farmer to develop and give some knowledge to Thai farmer by send professional or expertise to advice and demonstrate them. First, Thai farmer need to plan strategy in term field and also business for they will get the benefit. Second, Thai farmer should planning to increase capacity and minimize cost of production in this statement government have to advice them for example new technology that make it faster and save cost of production and labor. Lastly, Thai farmer need to planning management for example manage the date of pre and post harvest, when the price of product increases or when it lower cost and when customer need more or less. So Thai farmer can manage to meet the customer need and also farmer has got the high profit after planning strategy, capacity and management. </p>
1. After listening to me chapter 11 apply in textbook ? There are 3 mains: capacity, management and strategies. The capacity is potential in line production or process of business because we have to run business in activities such as in real time when the business run we must be use everything are necessary on industries for to be number one or the winner in competition in business . In competitive we need strategies to business because in further there will have many competitors . So the strategies will help to be winner. It included with fast time in produce and limited of cost production for example we have low labors and we have limited of resources so question is how we can make a lot of profit from limited of determinant . In real time when we doing business we must be meet this problems . So in chiraacademy told that . We have to thinking first which one can be possible in business. We know overall meaning of capacity , strategies , management some part show calculate unite per equipments there are quite many detail in chapter 11 . There are quite distinguish some part in textbook. In my opinion the textbook told about capacity as calculation rate such as capacity like a quantity of goods per family or per mechanical such as If 100 people how many we can produce . In textbook there are 2 type of capacity focus and capacity planning but some subject in textbook are similar to chiraacademy such technical note they told about competitive . The competitive in business they need to consider in factors in produce and sold after for example good service as time ,insurance , promotional , transportation , These are need to management in doing business 2. Apply to case of Thailand?In chapter 11 concern in Thailand absolutely due to business in present time Thai business are recession there are many companies have to close so we have to consider in many factors of business process management which one is wrong manage . We can analysis 3 main following chiracademy : 1. capacity 2. Strategies 3. Management In capacity we have more potential in production we have resource in agriculture so much and we have a good management but some supplier they want to a lot of profits more than service by heart so they are decrease of quality of products because producer mustn’t more expense in cost of goods So consequence is low quality of good and in long period company willlost profits in further because clients don’t want to buy low good ‘ s quality while now a day there many competitors in business so the producer ought to increase potential in business . This is big problem of business recession in Thailand country. Mr. Tongchat Owichen 3683711
Capacity is the ability to hold, receive, store or accommodate. Therefore, in this topic, Strategic Capacity Management is containing with the knowledge of how to set the system and manage to maximize output from capacity. In the textbook material mainly discuss about Capacity Utilization, Capacity Focus, Capacity Flexibility and Capacity Planning. To apply to Dr. Chira Hongladarom, we have to understand the situation of Company’s capacity, and then we operate the capacity to maximize output. To produce the certain output to the customers, applying to Dr. Chira Hongladarom’s lecture, we have to change the strategy to rise up capacity to meet the consumer’s need.
Apply case to Thailand; the capacity in Thailand is the people, natural resource and technology. We need to set up strategic and manage the capacity in Thailand to be in the world competitive. We have people as human resource, so we need to set strategy and manage the human resource by put more ability to them which is the education. We also have high population which means that we have high labor force. To maximize output from human capacity, we must carefully use and determine the ability of each person. Next the capacity in natural resource, as Thailand has good soil and weather, so the capacity for agriculture is high comparing with other countries. From textbook material, we apply the natural resource by focusing on the capacity utilization. We need to find the best operating level and capacity used of natural resource. Moreover the Technology in Thailand is quit low, therefore, we need to follow up the technology and try to maximize to output by the best operating level of technology.
In addition, for Thailand to be competitive advantage, we need to produce at what capacity that we have the most. According to Thailand’s situation, we are considered as agricultural country, as we have good climate and natural resource, therefore we have produce more agricultural products to be gain in competitive advantage.
To apply your lecture with textbook (chapter 11)If people want to succeed the business in the future, they have to consider about strategy capacity management and operations management for competitive advantage. In order to apply the knowledge to use in the real situation in the future. Moreover, we have to find customer‘s need and we need to adjust strategy in order to increase capacity and manage it to meet the demand of customersThe definition- Strategy is the direction to reach the aim which can achieve advantage for the organization to win and succeed in business.- Capacity is ability foe organization to be able to compete with each other and can go to the competitiveness.- Management is the process to control and handling because of scare resources- Strategic capacity planning is the method to control and deal with all capacity such as labor, machine and facility.- Competitive advantage is the capacity of organization that has an advantage over competitorsApply to case of ThailandThailand is an agricultural country because Thailand has a good geography such as fertile soil and no monsoon; therefore the best capacity of Thailand is natural resources which are abundant in Thailand. However, we need to use a good management to improve and increase capacity. For example, Thailand has a lot of water but lack of a good water management, so we can use the knowledge from your lecture to find the way to manage it. In addition, Thailand lack of quality of personnel that is a farmer who has only the basic knowledge for farming, so they need to know more about business in order to get the maximum benefit to make a living by building capacity .Farmer have to consider about capacity planning to make its balance and to plan which way to make them get the greatest profit. Furthermore, Thai farmer have to consider about time, location and demand of customer to meet the customer satisfaction to receive competitiveness than others
1. Apply the textbook material to lecture.
Strategic capacity planning is determining the overall capacity level of capacity intensive resource. There are facilities, equipment and labor force. All of these, it is input factor. In addition, businesses want high profit. By this I mean that business demand management input factor for effective or the best return to output.
The components to business success are strategy, capacity and management. Strategy is planning to win compete. For example, company set method and target to win with other company. Capacity is ability to hold, receive, store or accommodate. For example, company calculates input for break event point of output. Finally, management is planning to use resource. It seems to be how to company goes to target.
2. Apply to case of Thailand
Thailand is rich of agricultural product but there has price, quality and technology problem. Thai farmer do not understand about demand& supply and market trend. Agricultural product is depending on weather and seasoning. Sometime, prices go down because same product sold in the same time. Strategic capacity planning helps all of these problems. Capacity forecast sales within each individual product line. It is risk management. Moreover, calculate equipment and labor requirement to meet the forecast. That is to say we can control capital before invest in farm. Farmer can planning crop grow in short rage and long rage. Capacity utilization rate can apply to show the effective each crops. Farmer consider and choose the best of return on input by these figure.
1.
About chapter 11, I studied what is the meaning of strategy, capacity and management and how to apply to our business in Thailand soon. These 3 key words are related to operations management for competitive advantage. Strategy is a long term plan which organized to achieve goal such as SWOT analysis (strengths, weaknesses, opportunities, threats) as internal & external factors , PEST analysis (political, economics, social and technology) as environment factors. Capacity is an ability to absorb, hold, receive or store as a human input to maximize the profit and minimize the cost in business. Management is a controlling of a group of people or entitles for the point of coordinating and corresponding them achieve the goals. 4L’s theory is about methodology, environment, opportunities and communities and 2R’s theory is about reality and relevance. We can apply all of these to increase capacity in real situation to get competitive advantage (be able to produce products at the lower cost to compete with competitors) in economics around the world.
2.
In Thailand, as we know as an agricultural country, there are vast areas and abundant of natural resources such as good natural water, optimum climate, good soil, and so on. In the other hand, the agriculture in Thailand is still poor because of the quality of human capital or farmers. They lack of good management, technology, and knowledge. So, the agricultural products don’t have a good quality and standard, are rejected by the foreign customers. In my opinion, this problem of Thai agriculture can be solved by the government. Especially, the management of whole systems should give knowledge and understanding by applying agricultural technologies to farmers for reducing the poverty problems such as amount of productions by unit area and the quality of agricultural products to response the demand of customers. However, the government should also look for market to know the demand for supporting the supply from domestic and global markets. Hence, the government should pay strongly attentions to solve the problems by looking every process from primary producing the agricultural products to the final processes, middle man, pre-post harvest technologies and also corruption problems.
1)After listening to your lecture, read chapter 11 and apply the textbook material to your lecture. <p>In the chapter 11 we have important 3 things that are strategy, capacity and management. All of these we use for run business and competitive with others company.</p>
Strategy-special skill that we can get success in business.Capacity-ability and quility. Management-we have resources limited, time and labor restrict that how we should make resources to make highest profit or benefit.
In text book tell us calcalation,equipment,labor and production to help us success the business in real world.
For example: In 1 year we can produce 100,000 units but in chiraacademy that tell generally have how much ability that company can production.
2)Apply to case in Thailand
We know Thailand is a country that have good land, good climate and many things for agricultural but staff or farmers are lack of knowledge about agricutural too much. Therefore,after we learn from your class can get we know the better way for develop its. In my opinion, we can help them by use theory and concepts from your class such as 4L's, Peter Senge, 2R's. At the same time we should use capacity, management and strategy too. For make our business grow up and gain competitive advantage.
Surapong Jaikampan ID : 3683704
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After listening to your lecture, read chapter 11 and apply the textbook material to your lecture. <p style="margin: 0cm 0cm 0pt" class="MsoNormal"> After I had read chapter 11, main idea of this chapter is talking about the capacity planning in industry view. It is a strategic to achieve firm’s goal. Firm needs an accurate management and strategic to have a good capacity. Strategic is tactics to reach their objective and management is an administration the strategic that the firm had set to get the highest capacity then the firm will be competitive to other competitors .</p><p style="margin: 0cm 0cm 0pt; text-indent: 36pt" class="MsoNormal">In the textbook, it mention 3 steps of determine capacity </p><p style="margin: 0cm 0cm 0pt 75pt; text-indent: -18pt; tab-stops: list 75.0pt" class="MsoNormal">1. forecast the sale </p><p style="margin: 0cm 0cm 0pt 75pt; text-indent: -18pt; tab-stops: list 75.0pt" class="MsoNormal">2. calculate what we lack of</p><p style="margin: 0cm 0cm 0pt 75pt; text-indent: -18pt; tab-stops: list 75.0pt" class="MsoNormal">3. project them over the planning </p><p style="margin: 0cm 0cm 0pt" class="MsoNormal"> and also tree dimension problem. It is use to estimates the profit which decided by alternative solution that we define. </p> <p style="margin: 0cm 0cm 0pt" class="MsoNormal">Apply to case in Thailand</p> <p style="margin: 0cm 0cm 0pt" class="MsoNormal"> Thailand has three main businesses that we are having a competitive advantage which are agricultural, tourism, and healthcare, but these businesses are still not meet the highest capacity and their competitive as they should. To do that, the government must pay a lot more attention to improve capability to compete with other countries by using strategic planning and management. If we look in the forecast of the three businesses, there is a significant possibility of growing in each of them. In agricultural, although we have competitive advantage on land, climate, and number of labors, we are still lacking of technology, education and irrigation system. On the other hand, we need marketing to promote our country in tourism while we already have an amazing geography and manner of Thai people. As same as health care business, Thailand lacks in technology, we have to import all machine from abroad, but never success in invent our own technology because of number of researchers are still very low if compare with other competitors, however we still got an excellent service and lots of expert doctors in a lower cost.</p><p style="margin: 0cm 0cm 0pt" class="MsoNormal"> In my opinion, if we could solve all the disadvantages problem, we can be a efficiency competitor in the world market. </p>
Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. Capacity (economics), the point of production at which a firm or industry's average (or "per-unit") costs begin to rise, usually because some factor is fixed (often capital or land). Capacity utilization is a concept in economics which refers to the extent to which an enterprise or a nation actually uses its installed productive capacity. Thus, it refers to the relationship between actual output produced and potential output that could be produced with installed equipment, if capacity was fully used. Management comprises directing and controlling a group of one or more people or entities for the purpose of coordinating and harmonizing them towards accomplishing a goal. Management often encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. 2. Apply to case of Thailand, as we know Thailand is the country of agriculture that including good soil, good land, good condition and good material. But there are some reason that make Thailand less develop and lack of skill in term of agriculture science. So the way to applied knowledge to farmer to help them gain benefit from using high techonology are make them planning strategy for they will get the high benefit. Help them to increase capacity and also minizine cost of produciton. Professtional or expertise may help them to manage process to get into the customer need but suit and appropriate to customer.This is just only part of all the knowledge that we have learn can be applied to case of Thailand there are still many knowledge that can be applied also.
Question 1: Answer: <p style="margin: 0in 0in 0pt; text-indent: 0.5in" class="MsoNormal">According to Chapter 11 of VU material, it focuses on strategic capacity planning. First thing that I learned from this material was the different between Capacity and Strategic Capacity Planning. For capacity, it defined as the ability to hold, receive, store, or accommodate. But strategic capacity planning is an approach or method for determining the overall capacity level of capital intensive resources which include facilities, equipment and overall labor force size. The meaning of these two words is so different. </p><p style="margin: 0in 0in 0pt; text-indent: 0.5in" class="MsoNormal">Second, I learned about capacity utilization, how to calculate and use it in real life. The formula is Capacity utilization = Capacity used/ Best operating level. I was not understood at first time but after I read its example I understand how to use it in reality. For instant, suppose I’m a farmer and this week I produce 100 tons of rice but from my recorded, the best utilization was 120 tons/ weeks. It means that my capacity utilization is just 83%. It means that I can improve my production. </p><p style="margin: 0in 0in 0pt; text-indent: 0.5in" class="MsoNormal">Third, I learned about Decision Tree problem. From the example in material, I learned that when we found any problem, it always has choices of solution but there is only right one, which is the choice that generates the greatest expected profit. Thus from this decision tree problem, we can use this method in order to help us make a right decision.
Next thing that I learned is about facility location. We have to consider that our location must locate near the proper labor pool in order to take advantage of low wage costs and/or high technical skills. And also we need to produce close to the customer due to time-based competition, trade agreements, and shipping costs. In addition, there are other issues that we have to consider about it. For instant, proximately to customers, business climate, total cost, infrastructure, suppliers, political risk, government barriers, trading blocs, and environmental regulation. These issues also are important for choosing the best location thus in order to choose the best location we have to think about all these things and find which one is the best place. It not a good idea if we emphasize only on one or two issues.</p><p style="margin: 0in 0in 0pt" class="MsoNormal"></p><p style="margin: 0in 0in 0pt" class="MsoNormal"> From your lecture note, I also learned many things. First of all I really impress on your learning idea, that is you try to make student learn by understand and think how to apply these things in real world. In the case of Thailand many times we were imposed to memorize what teacher taught and I think it not a good idea of learning because many times even we can memorize all but we can’t apply that knowledge to real life. Furthermore, I learned about competitive advantage in economics, which is ability for country or firm to compete with your advantage in resource endowment compared to others. The key to get competitiveness is that we have to create a strategy and adapt it for increasing capacity and manage in order to meet the customer need. If we can do this thing well, we can get competitive. I learned that only capacity we have; it does not enough to get competitiveness, we need to have good strategy and also good management. </p><p style="margin: 0in 0in 0pt" class="MsoNormal"></p>Question 2: Apply case of Thailand. <p style="margin: 0in 0in 0pt" class="MsoNormal">Answer: Thailand is a country where abundant with many natural resources such as land, good soil, good climate, and minerals. Many people might call Thailand as an agriculture country. In fact, even Thailand has abundant on many resources but I my view, we still not good in agriculture. Why it seem to be like that? Because even Thailand has capacity on agriculture but we lack of good management and we didn’t do agriculture with good strategy and management. One of problems that I found is about flooding. Our country always faced with flooding in many areas around the country and we don’t have good solution to solve it. In my opinion, if we can’t run away from this problem why don’t we find the way to get the benefit from it. I think if we have a good strategy and do it with good management, we can get many benefit from that. If we can keep water from flooding, we can earn many benefits because apart from flooding problem Thailand also experienced with drought. Many parts of Thailand, in dry season farmers don’t have enough water to grow their plant. So if we have good strategy to store water from flooding, we can use that water to solve drought problem. </p><p style="margin: 0in 0in 0pt" class="MsoNormal"> </p>
From your lecture, I know what are strategy, capacity and management. Strategies are the looking of strong and weak point and try some method to improve to each the goal. Capacity is the ability for the organization to organize the firm to complete with other companies. Management is plan that we have to manage the limited resources. It can use to manage the process to produce and distribute product and service. The management is in regard to all operations within organization. It related to activity include managing purchases, inventory control, quality control logistics and storage. In real operation, we have to adopt strategy to increase capacity and design to meet the customer demand to get the competitiveness. We need to select time horizon, capacity focus, capacity flexibility and capacity requirement for capacity planning. We have to select the facility location to produce products with lowest cost and maximize profit. In the text book, it explains about Just-In-Time (JIT). It can be3 used in the operation to achieve highest profit by minimal inventories and eliminate waste in operation of waste in production line. We can apply those strategies to increase capacity and management of agricultural resource in Thailand to meet the customer demand.
In the case of Thailand, we have many natural resource, good weather and many capacity of labor but we have not good management in these resource. Therefore, we have to adopt strategies and capacity building to manage them.
In my point of view, I think Thailand has a problem in quality of product and logistic. Thailand has problem to meet the customer satisfaction. Thus we need to improve capacity building and competitive advantage to compete with other countries. For example, we export fruit to EU but we have a problem in perished product because we have not capacity in logistic and storage. We need to adopt strategies of quality and delivery to meet the customer demand.
Homework
Q1.) After read chapter 11, I got the knowledge about strategic capacity planning that can be summarized as follow:
® Capacity is the maximum rate of output.
® Capacity utilization is equal capacity used/best operating level.
® Best operating level is capacity for which the process was designed (effective or maximum capacityàmaximize output and minimize ware).
® Capacity Flexibility is the having of ability to respond rapidly to demand volume changes and product mix changes. It is including Flexible plants, Flexible processes and Flexible workers.
® Determining Capacity Requirements has three main steps: Forecast sales within each individual product line, Calculate equipment and labor requirements to meet the forecasts and Project equipment and labor availability over the planning horizon.
We have got any theory and knowledge from the textbook we read but it is not only read and forget its. We should understand it because we will remember it longer. Moreover, we should think and bring it to apply in the real situation. So, the idea of apply to real situation that I got from your lecture is Competitiveness. We have to operate the real case and operation plan, adopt strategy, increase capacity, and manage to match to customer need. Then, I will go on to the progress as apply in case of Thailand (in the Q2).
Q2.) In case of Thailand, I will focus on the agricultural area because Thailand is the agricultural country. Thai farmer have met many problem for long time ago, in my view, I think that because of we not have good management on its. We try to become industrial country and unconcern about our background. Why we not increase our capacity in term of agriculture to become powerful country in Southeast Asia. In the idea of competitiveness, Thai should improve the quality of our products, improve the service of delivery (increase speed) and meet with customer need (satisfaction). Actually, the most important thing we should improve is our human resource. I think the best way to develop is education.
From the lecture, I understand about operation management which includes capacity, strategy and management to organize the company to meet the customer demand. The business environment has never been more challenging than it is right now. The speed of change in the marketplace is crating a stress on corporation to respond quickly and effectively. If the capacity is not great enough to meet peak demand periods and inventory building is not properly planned, customer will go unfilled. Therefore, we have adopt strategies capacity planning to determine the all capacity, all production line and management to reach the goal. We have to select the best way of time horizons, capacity utilization, and capacity flexibility, capacity planning and capacity requirement. We select the facility location that lowest cost and highest profit. For the just- in –time. It is designed activity to reach highest volume of production and lowest waste the operation of agriculture production. We have to use those strategies to improve, research and develop our products to increase capacity and manage them to get competitiveness to compete with others. <ol style="margin-top: 0cm"><li class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: list 36.0pt">Apply to case of Thailand</li></ol> In Thailand, we have a lot of land, resource and good climate to do agricultural business but we lack of quality of farmer. Thai farmers have low quality, education and welfare. Therefore the agriculture products in Thailand have low quality because farmers do not know to make the capacity or strategy to manage technology to get highest outcome and profit. If we educate farmers to have knowledge, they will produce high quality products, well logistics and well storage to sell in domestic and export and compete with other countries. Farmer will have strategies and capacity to control and produce good products to reach the high volume of outcome and highest profit.
Conclution : After I studied chapter 11 I’m fell about the management of business.
I really know about the meaning of main concepts and thinking the profit by using decision tree problem and explant on there.Concept ofStrategy and Capacity can help all business to successful and can development. If every company using this concept , I think is success.
2.Apply to case of Thailand.
Thailand is contrey of agriculture ,Sothe agriculture of Thailand, may be traced through historical, scientific, and social aspects which produced modern Thailand's unique approach to agriculture. And Thailand have produces of agricultural alot and more quantity of products but not have standard quality that global market . They not have good strategy enough to management compete with other countries. The problem is can not have power if compare with every contrey they not adapt the product to satisfy consumer around the world. Especially, most of farmer so poor and not havt skill all of anythink to management of every problam to export product. And government does not support to complete all of problem of farmer andThai agricultural product to global market. Thai government has to get more information of best quality through medium and explain why farmers should have to produce good quality of product and stillmulate
All of anythink and look around evevy contrey agriculture to com back for development Thailand contrey and will be to success of Thailand the kichen of the world....
Mr.Pantep Jantarasuwan ID# 3683681BEO3430 International Economics Analysis Dr. Jeeresak Pongpisaanupichit Homework 1. After listening to me read chapter 11 and apply the textbook material to my lecture. Strategic Capacity Planning is determining the overall capacity level of capital intensive resources, including facilities, equipment, and overall labor force size. And can be receive, store, accommodate. <table border="0" cellspacing="0" cellpadding="0" width="100%"><tbody><tr><td style="background-color: transparent; border: #ece9d8"><div><p style="margin: 0cm 0cm 0pt; text-align: center" class="MsoNormal" align="center">Rate of output actually achieved</p></div></td></tr></tbody></table> Capacity Utilization: we can calculate about Capacity utilization rate = Capacity used <table border="0" cellspacing="0" cellpadding="0" width="100%"><tbody><tr><td style="background-color: transparent; border: #ece9d8"><div><p style="margin: 0cm 0cm 0pt" class="MsoNormal">Capacity for which the process was designed</p></div></td></tr></tbody></table> Best operating level They can show the highest of product or best utilization recorded unit per… ( Week, month, and year)Capacity Focus: Concept of focused factory holds that production facilities work best when they focus on a fairly limited set of production objectives.Capacity Planning: *Frequency of Capacity Addition: Two type of costs. Costs of up grading too frequently and cost of upgrading too infrequently.*External Sources of Capacity: Sometimes better to use external source than to upgrade.Capacity Flexibility: *Flexible plants, *Flexible processes, *Flexible workers.Planning Service Capacity vs. Manufacturing Capacity:Time: Good can not be stored for later use and capacity must be available to provide a service when it is need.Location: Service goods must be at the customer demand point and capacity must be located near the customer.Volatility of Demand: Much greater than in manufacturing. 2. Apply to case of Thailand. In case studyThe Energy Strategy and Policy project was to develop suggested strategies and an action plan to meet the needs of Thailand’s national energy policies in terms of overall conservation in the use and development of energy resources. For purposes of this Energy Strategy and Policy program activities have been included, in addition to the areas of energy resource conservation such as transportation energy use, renewable energy resource utilization, and increased efficiency in supply-side resource utilization (power generation, transmission, distribution), and energy fuel conveyance (e.g., oil and gas pipeline transportation). RecommendationsIt is advised that Thailand consider modifying its current conservation strategies to reflect the following general principles: <ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">Compulsory minimum efficiency standards applied only to new buildings, and compulsory testing and labeling of selected categories of new appliances andequipment.</li></ol><ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">An aggressive and complementary market transformation strategy to support development of both market infrastructure to deliver, and market awareness to demand, conservation products and services.</li></ol><ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">Promotion of “best energy management practices” to seek voluntary actions with financial incentives in existing commercial buildings for at least the next 2-3 years. If voluntary progress proves ineffective, there could be reinstatement of the compulsory approach of the Designated Buildings program. If so, emphasis should be on performance targets and not the current procedural orientation.</li></ol><ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">A voluntary market-based approach for upgrading efficiency in existing factories (continuing financial incentives, but departing from the current procedural orientation of the Designated Factories program) and encouraging consumer purchases of very high efficiency appliances and equipment that exceed minimum electrical efficiency levels established by the compulsory standards. A case may exist for selective initial financial incentives to motivate purchase of very high efficiency appliances.</li></ol>The philosophy behind these recommendations is to continue to rely on financial incentives to influence the short-term adoption of energy efficiency measures, and gradually to reduce these as a self-sustaining market in energy efficiency investments and upgrades is developed. Over time, the cumulative effects of compulsory codes and standards on incremental decisions will grow to become a larger share of annual energy efficiency savings.
BEO3430 International Economics Analysis Dr. Jeeresak Pongpisaanupichit Homework 1. After listening to me read chapter 11 and apply the textbook material to my lecture. Strategic Capacity Planning is determining the overall capacity level of capital intensive resources, including facilities, equipment, and overall labor force size. And can be receive, store, accommodate.Capacity Focus: Concept of focused factory holds that production facilities work best when they focus on a fairly limited set of production objectives.Capacity Planning: *Frequency of Capacity Addition: Two type of costs. Costs of up grading too frequently and cost of upgrading too infrequently.*External Sources of Capacity: Sometimes better to use external source than to upgrade.Capacity Flexibility: *Flexible plants, *Flexible processes, *Flexible workers.Planning Service Capacity vs. Manufacturing Capacity:Time: Good can not be stored for later use and capacity must be available to provide a service when it is need.Location: Service goods must be at the customer demand point and capacity must be located near the customer.Volatility of Demand: Much greater than in manufacturing.2. Apply to case of Thailand.In case studyThe Energy Strategy and Policy project was to develop suggested strategies and an action plan to meet the needs of Thailand’s national energy policies in terms of overall conservation in the use and development of energy resources. For purposes of this Energy Strategy and Policy program activities have been included, in addition to the areas of energy resource conservation such as transportation energy use, renewable energy resource utilization, and increased efficiency in supply-side resource utilization (power generation, transmission, distribution), and energy fuel conveyance (e.g., oil and gas pipeline transportation). Recommendations: It is advised that Thailand consider modifying its current conservation strategies to reflect the following general principles: <ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">Compulsory minimum efficiency standards applied only to new buildings, and compulsory testing and labeling of selected categories of new appliances andequipment.</li></ol><ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">An aggressive and complementary market transformation strategy to support development of both market infrastructure to deliver, and market awareness to demand, conservation products and services.</li></ol><ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">Promotion of “best energy management practices” to seek voluntary actions with financial incentives in existing commercial buildings for at least the next 2-3 years. If voluntary progress proves ineffective, there could be reinstatement of the compulsory approach of the Designated Buildings program. If so, emphasis should be on performance targets and not the current procedural orientation.</li></ol><ol><li class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; tab-stops: list 36.0pt">A voluntary market-based approach for upgrading efficiency in existing factories (continuing financial incentives, but departing from the current procedural orientation of the Designated Factories program) and encouraging consumer purchases of very high efficiency appliances and equipment that exceed minimum electrical efficiency levels established by the compulsory standards. A case may exist for selective initial financial incentives to motivate purchase of very high efficiency appliances.</li></ol>The philosophy behind these recommendations is to continue to rely on financial incentives to influence the short-term adoption of energy efficiency measures, and gradually to reduce these as a self-sustaining market in energy efficiency investments and upgrades is developed. Over time, the cumulative effects of compulsory codes and standards on incremental decisions will grow to become a larger share of annual energy efficiency savings.
1. After listening to you, read chapter 11 and apply the textbook material to your lecture.
If you want to run a business, there are 3 basics that you need to know, strategy, capacity and management. Capacity, in other words, our ability is the first and foremost thing that you need to know because knowing our ability helps us plan strategic better. When we understand the company’s capacity, the next step is to plan the strategic which appropriates the capacity. Lastly, when everything is all set, management will be the way to make them go in the right direction.
2. Apply to case of Thailand.
Thailand is an agricultural country for hundreds years ago. So, in the past our capacity of agriculture must be great, but now we are losing our efficiency. The first and foremost thing to solve this problem is to look closely at our capacity now and then, so that you can see what makes them worse than before. As for me, I think the reason of this is our resources. For example, Thai farmers are low-educated so they do not know how to develop soil so that they can maximize profits. Therefore, to plan the strategy which appropriates to Thai capacity, we should focus at our human resources.
From your lecture, I have known more fully to the concept of strategic capacity planning.
- to be able to have successful strategic capacity planning you have to be concern all aspects of production factors which include, resources, facilities, equipment and labor force. Moreover, to have the best operating level in your industry you need to understand the level of economies and diseconomies of scale by using the average unit cost of output curve, if you are able to reach the best operating level that’s mean you are able to produce and increase capacity and manage according to the pull demand of your customers needs.
- Firm should improve their production method by having more experience and manage more about waste also reduce their cost. Furthermore, to be competitive in the near future firm should have a good decision making this also involve three steps of determining capacity requirement. Facility Location site also an important factor to have competitive advantage to service and delivery product to customers in time to achieve customer satisfactions, improve product cycle and speed, this also reflect the product to have reasonable prices because you could save your cost of transportation when the facility location is reasonable.
As we know Thailand main export product is agriculture product and earn lots of money for the country, however at this very moment we are losing our competitive advantage due to the lacks of technology and quality of human capital ( Thai’s farmers are lack of specific knowledge). This include the ability to use the resource as the highest efficient which we might fail in this because of the limited knowledge. In my own opinion from learning strategic capacity planning I think we should improve our human resources which this will also improve the infrastructure or manage resource better, to be able to use in long term and substantial. Moreover,the government should support more about education. Determine capacity requirement is also an good strategy to apply to Thai agricultural; to forecast sales or in another word to forecast our resources to meet customer demand, to use labor efficiently by adopting technology to eliminate waste of production and to plan ahead in long term.