- After listening to me, read chapter 11 and apply textbook material to my lecture.
From your lecture, I know what are strategy, capacity and management. Strategies are the looking of strong and weak point and try some method to improve to each the goal. Capacity is the ability for the organization to organize the firm to complete with other companies. Management is plan that we have to manage the limited resources. It can use to manage the process to produce and distribute product and service. The management is in regard to all operations within organization. It related to activity include managing purchases, inventory control, quality control logistics and storage. In real operation, we have to adopt strategy to increase capacity and design to meet the customer demand to get the competitiveness. We need to select time horizon, capacity focus, capacity flexibility and capacity requirement for capacity planning. We have to select the facility location to produce products with lowest cost and maximize profit. In the text book, it explains about Just-In-Time (JIT). It can be3 used in the operation to achieve highest profit by minimal inventories and eliminate waste in operation of waste in production line. We can apply those strategies to increase capacity and management of agricultural resource in Thailand to meet the customer demand.
- Apply to case of Thailand.
In the case of Thailand, we have many natural resource, good weather and many capacity of labor but we have not good management in these resource. Therefore, we have to adopt strategies and capacity building to manage them.
In my point of view, I think Thailand has a problem in quality of product and logistic. Thailand has problem to meet the customer satisfaction. Thus we need to improve capacity building and competitive advantage to compete with other countries. For example, we export fruit to EU but we have a problem in perished product because we have not capacity in logistic and storage. We need to adopt strategies of quality and delivery to meet the customer demand.