1. Apply the textbook material to lecture.

            Strategic capacity planning is determining the overall capacity level of capacity intensive resource. There are facilities, equipment and labor force. All of these, it is input factor. In addition, businesses want high profit. By this I mean that business demand management input factor for effective or the best return to output.

The components to business success are strategy, capacity and management. Strategy is planning to win compete. For example, company set method and target to win with other company.  Capacity is ability to hold, receive, store or accommodate. For example, company calculates input for break event point of output. Finally, management is planning to use resource. It seems to be how to company goes to target.

2. Apply to case of Thailand

         Thailand is rich of agricultural product but there has price, quality and technology problem. Thai farmer do not understand about demand& supply and market trend. Agricultural product is depending on weather and seasoning. Sometime, prices go down because same product sold in the same time. Strategic capacity planning helps all of these problems. Capacity forecast sales within each individual product line. It is risk management. Moreover, calculate equipment and labor requirement to meet the forecast. That is to say we can control capital before invest in farm. Farmer can planning crop grow in short rage and long rage. Capacity utilization rate can apply to show the effective each crops. Farmer consider and choose the best of return on input by these figure.