After listening to your lecture, read chapter 11 and apply the textbook material to your lecture. <p style="margin: 0cm 0cm 0pt" class="MsoNormal"> After I had read chapter 11, main idea of this chapter is talking about the capacity planning in industry view. It is a strategic to achieve firm’s goal. Firm needs an accurate management and strategic to have a good capacity. Strategic is tactics to reach their objective and management is an administration the strategic that the firm had set to get the highest capacity then the firm will be competitive to other competitors .</p><p style="margin: 0cm 0cm 0pt; text-indent: 36pt" class="MsoNormal">In the textbook, it mention 3 steps of determine capacity </p><p style="margin: 0cm 0cm 0pt 75pt; text-indent: -18pt; tab-stops: list 75.0pt" class="MsoNormal">1. forecast the sale </p><p style="margin: 0cm 0cm 0pt 75pt; text-indent: -18pt; tab-stops: list 75.0pt" class="MsoNormal">2. calculate what we lack of</p><p style="margin: 0cm 0cm 0pt 75pt; text-indent: -18pt; tab-stops: list 75.0pt" class="MsoNormal">3. project them over the planning </p><p style="margin: 0cm 0cm 0pt" class="MsoNormal"> and also tree dimension problem. It is use to estimates the profit which decided by alternative solution that we define. </p> <p style="margin: 0cm 0cm 0pt" class="MsoNormal">Apply to case in Thailand</p> <p style="margin: 0cm 0cm 0pt" class="MsoNormal"> Thailand has three main businesses that we are having a competitive advantage which are agricultural, tourism, and healthcare, but these businesses are still not meet the highest capacity and their competitive as they should. To do that, the government must pay a lot more attention to improve capability to compete with other countries by using strategic planning and management. If we look in the forecast of the three businesses, there is a significant possibility of growing in each of them. In agricultural, although we have competitive advantage on land, climate, and number of labors, we are still lacking of technology, education and irrigation system. On the other hand, we need marketing to promote our country in tourism while we already have an amazing geography and manner of Thai people. As same as health care business, Thailand lacks in technology, we have to import all machine from abroad, but never success in invent our own technology because of number of researchers are still very low if compare with other competitors, however we still got an excellent service and lots of expert doctors in a lower cost.</p><p style="margin: 0cm 0cm 0pt" class="MsoNormal"> In my opinion, if we could solve all the disadvantages problem, we can be a efficiency competitor in the world market. </p>