This research had purpose for study of levelsatisfactory and compares level satisfactory consumer service marketing mix ofCP Fresh Mart Shop in Maeung District Nakhonratchasima interm of seven sidessuch as products, price, place, promotion, personal, process and physicalevidence and presentation. It separate sex, age, education level, status ofmarriages, income level and occupation. Sample groups in this research wereconsumer that they bought products in CP Fresh Mart Shop at Maeung DistrictNakhonratchasima. The data surveys were consumer that they bought products inCP Fresh Mart Shop all 400 sample of people. CP Fresh Mart Shop use the datatool from questionnaire and analysis data by process of instant program statisticsby use percentage, mean, standard deviation, testing calculate type of Z-Test, One way analysis of variance F-Test, itcan compare the difference both by method of Schaffe. It could do at0.05 level of significance.
Research result factor of demography discovered that the most consumerswere female, age between 31-40 years old. Education bachelor degrees, it hadincome between 15,001-25,000 bath, status of married and employee in privatecompany.
Research result factor of marketingcomponent has influent to satisfactory of user service in CP Fresh Mart Shop.Maeung District Nakhonratchasima. All image more level arrangement averagevalue from high to low. For example, physical evidence and presentation,product, price, promotion, services, place, and personal by physical evidenceand presentation had satisfactory contention in location was the most believe andpersonal had satisfactory incase employee, it is very fast for solve theproblem of the customers at least.
Hypothesis testing demography of consumerCP Fresh Mart Shop to difference, it found that demographic such as age, level education, level income and status. Thedifference had influent for the satisfactory of service marketing mix. It isfollow the hypothesis that it had set.
