1. Give a clear definition of the marketing function - what does it aim to do?
The Toyota Starlet was a small automobile (or a micro car) manufactured by Toyota from 1973 to 1999, replacing the Toyota Publica (and retaining the Publica’s "P" code and generation numbering). However, the Publica name continued to be used in some of Toyota's export markets.
Toyota Motor Thailand Co., Ltd. aiming at becoming the engine driving cycles of industry in harmony with the cycles of nature.
4. What are the key marketing objectives of the company?
- Reduce environmental impacts from material and process
- Find ways to reduce energy consumption, Reduce pollution and waste that released into the environment.
5. In your view, does the marketing strategy adopted by the company appear to help them to meet these objectives?
The first thing I will plan to build car’s factory to be friendly with environment, power management, water treatment, waste management and waste including hybrid technology or even awareness of all staff to environmental awareness.
6. What are the main market segments the company appears to be aiming at?
Toyota change positioning from old people to young generation Local strategic grouping to new customers that have to through the process use popular presenter. Target to teenage, have money, have job and have brain in slogan “Yes, We can drive Toyota”.
