Thailand Branding: Modern Thailand

The hard-sale of products is not a sustainable way in doing business. It needs to do the branding. The core-idea of the branding is to connect and to create "emotional" connection between "desire/feeling/experience" and "products/services".

It's needed to making "360 degree" communication with prospect to communicate the hidden message to them

- Book & Magazine Ads

- Printing & website design

check all pictures here

- Bill board

check pictures here.

- Font design

...

Modern Thailand Project "Growth" from Kanin Chandrasma on Vimeo.

Modern Thailand Project "Transport" from Kanin Chandrasma on Vimeo.

Modern Thailand Project "Taste" from Kanin Chandrasma on Vimeo.

Modern Thailand Project "Health" from Kanin Chandrasma on Vimeo.

- Brand measuring

http://www.goodcountry.org/country/THA

- รายงานศึกษาส่วนบุคคล กระทรวงการต่างประเทศ การสร้างภาพลักษณ์และบทบาทของกระทรวงการต่างประเทศ

- Presidential Council on Nation Branding, Korea