Six Environment Force
- Societal
- Regulatory
Political
Legal
Regulatory
- Economic
- Competitive
- Technology
- Natural
1) Societal Forces
Pressure to create laws, responsibility to help provide what members of society want and to minimze what the they don't want.
Example : In Thailand the child is controlled by don't drink alcohol. Therefore I produce drinking for child.
2) Regulatory Forces
The product must be in conflict with religion and culture, must follow the laws.
Created by the political forces in statute three types :
- Anti trust
- Consumer Protaction
- deregulation
Example : Determining product buy for the child, such as alcohol, cigarette. Don't buy alcohol to child under 18 years old.
3) Economic Forces
Buying power determine by economic .
Business life cycles :
- Prosperity
- Recession
- Depression
- Recovery
If prosperity economy, consumer is confident in spending buy something but if depression economy, consumer isn't confident in spending.
Example : Thailand has red shirt protesting. Tourist don't come to travel in Thailand because they aren't confident to risk wiht Thailand.
4) Competitive Forces
All firms compete for consumers dollars.
Competitive with consumwr for thier income.
Example : Big C and Lotus in Phitsanulok. Both will compete by reduce the price of product for sell product to consumers.
5) Technological Forces
Using technology help for sell product and support for goods and services.
Example : I use technology help me for promote my company by advertising on TV.
6) Nature Forces
Selling product follow saeson that is appropriate with each season.
Example : Raining Season = sell umbrella
Winter = sell overcoat
Summer = sell air condition
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