Six Environmental Forces
Societal Forces
Societal Forces is a vital part of the total business structure that have a responsibility to help provide what members of society and minimize what they don't want.
For example: mobile phone that is change all the time because the company know what is they like and what is they want.
Political Forces
Political Forces is use law to control the company for securety customer by the government will legislate to the producer.
For example: Every Hotel must to have fire exit for save customer that in the law.And in the law that legislate to control the place of entertainment has distance from school that there has not lsee 500 meter.
Economic forces
Economic forces is a part directly to market.Business life cycles : Prosperity, Recession, Depression, and Recovery. Now, Thailand is recovering from in the last summer has conflict of politics that have an affect on economic such as consumer come to Thailand that is lass than the last year and affect to economic is depression very much.
Competitive Forces
Competitive Forces is all firms compete for consumers money.
For example: Oishi brand which can attract the customers to turn use their products,because they have a good promoting and advertising.
Technological Forces
Technological Forces is influence to organization that use technology is tool in the marketing.
For example: Use technology in service to customer such as easy to booking of hotel , buying ticket of fight inform online , service information for tourists and financial services the system.That It's comfortable and the technological can be helping improve and make the profit for the organizations.
Nature
Nature can attract people to travel and buy for goods and service such as sell the product follow season.
For example: In the summer ,a part of people like travel the sea that they buy to goods which food souvenir form there and service which services of hotel ,resort ,etc.That marketing get profit increase .
