Six environments are the part of marketing information system, it can predicts future and avoid crisis environments.
First of all is Societal that become a part of directly vital to businesses or markets because people have different style to think or life, they may be like as the same thing or not, so business men have to develop their products all the time. For examples, clothes or mobile phone that always changes because the business men know what is they like and what is they want.
Next, Regulatory that can be divided 3 types are political, legal and regulatory. They’re created by law; government to protect people and they must follow. For example, Companies have to have welfare for employees because it’s a reward and spirit to make them work continue and the legal also.
The third is Economic that concern about prosperity, recession, depression and recovery. It’s a part directly to markets. Each country shows features to attach foreigners are would come and get incomes, but if it shows weakly points, it’ll become crisis because foreigner won’t rely on that country. For example, as Thailand; it has been popular tourist places, travelers visited a lot in each year, but the present day isn’t like the past, the government recovering this problem because politics are the reason.
The forth is Competitive. All firms compete for consumers’ money. For example, beverage like Pepsi and Coca Cola, they complete all the time because they’ve same products so they’ll show good products through medias that is fastest to famous.
Next is Technological. Now a day, all firms bring technologies help their businesses to make profit fastest and comfortable for customers too such as reservation for accommodation, ticket etc. At the same time supervisors or managers can control their employees through internet too.
Finally is Nature. In my opinion it’s the main factor for economic because it can be destroy plans and life too. So organizers or business men must have alternative for customers such as give a plan and promotion in a while to the beaches in summer that will make profits and make sense morn than cool or raining.
