Coca-cola company
1. Give a clear definition of the marketing function – what does it aim to do?
- The world is changing all around us, we must look ahead, understand the trends and forces that will shape our business in the future. We must get ready for tomorrow today. This is vision of this company. It creates a long-term destination for them business
-To refresh the world
-To inspire moments of optimism and happiness
-To create value and make a difference
2.In the light of the definition above, how does market analysis help to meet the aims of the marketing function?
-To meet the aims of the marketing function because in the future the world is change all time so beverage have important for people. when marketing in to people, it will match the goals.
3.What are the key marketing objectives of the company?
- Focus on needs of our consumers, customers and franchise partners
- Get out into the market and listen, observe and learn
- Possess a world view
- Focus on execution in the marketplace every day
- Be insatiably curious
4.Try to find out market share the company has in its market. What are the marketing implications of this information for the company?
-This information will show performance and accomplishments in the areas of product safety, quality and integrity, marketing and innovation, community support, workplace rights and protecting the environment for consumer satisfaction.
