Socieltal Force : Business have to use marketers to select a group of target customer and have to provide products appropriate with social or culture of target market.
Example : KFC who provide chicken product but they have to provide a product mix with Thai food.
A movie from westerner has to sensor some scene because it isn't appropriate with Thai culture.
Regulatory Force : A business has to run under rules from government that control products or runing business because they must be moral with customers.
Example : A business that provide cigarette has to have a werning picture on a pack.
Economic Force : The economy tends to follow business cycles of prosperity, recession, depression, and recovery,all which impact decisions made by an organization. A business can get effect from any conflicts in political. A business have to adjust all time to fallow spining of the world may be provide promotion or decrese prize etc.
Example : Now Thai people has just passed the bad time from the political conflict so tourism industry have to give promotions or do marketing fallow situation.
Competitive Forces : It is not only important to focus on your direct competitor but also all marketers and customer and therefore compete with you their income for customer money. Any companies have to have self advantage of products, promotion or prominent point to compete with same products of other.
Example : Thailand is competitor in tourism with Vietnam so we have to advertise prominent point of us such as we are land of smile, we have a lot of destination etc.
Technological Force : A business has to choose technological appropriate with a group of consumers and slef products. Using technology for marketing. It's important way to reach customers.
Example : Now tourism industry have to use internet for booking hotel, booking flight or buy a trip.
Nature Force : It's important have to provide products appopriate with nature including season, geography, and etc.
Example : Thailand has to provide destination approrpiate with season such as when a summer we provide sea sun and san.
