UTK Share Learning for Postgraduate Student Exchange UNSIKA,Indonesia
On September 26, 2017, Universitas Singaperbangsa Karawang-Indonesia (UNSIKA) by Dr. Sonny Hersona, Dean of Faculty of Economics and Business cooperated with ICUTK-Thailand by Prattana Srisuk, Ph.D., Deputy of International Affair, to organize UTK Share Learning for Postgraduate Student Exchange UNSIKA,Indonesia.
On this occasion, they invited Prof. Dr. Chira Hongladarom to be the keynote speaker on these topics.
1) Managing the uncertainty
2) Strategic Management and Business Policy
and
3)Toward Global Sustainability
Please click below for more information.
Managing the uncertainty Strategic Management and Business Policy Toward Global Sustainability
By Prof. Dr. Chira Hongladarom
Secretary – General
September 26,2017
Prof.Dr.Chira Hongladarom’s Concept for Learning in the changing world
Learning how to learn: Chira’s Way
4L’s
2R’s
2I’s
3V’s
3L’s
C & E
C – U – V
8K’s+5K’s
3 Circles
HRDS
Learn – Share – Care
4 L’s
- Learning Methodology
- Learning Environment
- Learning Opportunities
- Learning Communities
2 R’s
Reality
Relevance
2 i’s
Inspiration
Imagination
3 V’s
Value Added
Value Creation
Value Diversity
3 L’s
Learning from pain
Learning from experiences
Learning from listening
C & E Theory
Connecting
Engaging
C – U – V
Copy
Understanding
Value Creation/Value added
HRDS
For People Management & Effective Teamwork
- Happiness
- Respect
- Dignity
- Sustainability
Managing the uncertainty
1. Quotations
In business and economics what is certain is uncertainty.
Question Is how to deal with it?
(2) Xi Jinping said, we live in the world of 3 situations;
- Fast
- Uncertain
- Unpredictable
The key is to understand all three what are the differences but I will only deal with uncertainty to-day in the context of business and economic uncertainty.
(3) Fast is the speed of change, we know what is happening but happen fast, such as the Central Bank decider to raise interest every month instead of every six month.
(4) Uncertain – we know what happens. We do not know how it is going to happen, sometime happen fast sometime happen slow so we must plan different scenario to deal with it.
Like simulation training of pilot dealing with turbulence of weather.
Most people think that uncertainty is the same as risk. But according to famous economist, Frank Knight said “it is not the same because uncertainty can lead to new opportunities, new business or even lead to innovation.”
- When and How what magnitude.
- Work in uncertain is Scenario Planning – Good Case, Medium Case, Bad case.
- When go back to your country, think about the benefit and uncertainty. Maximize the real benefit ,looking it different Scenario
- Uncertainty - think both in Negative and Positive way. It’s mean it’s can go up and go down, it’s mean that can’t predict what happen.
- Be ready when uncertainty come to you then take advantage.
(5) How do we manage uncertainty?
(5.1) Prepare different scenario and look for the worse scenario whether your company can survise. For example, if money from the project is late can you have reserve to survive for that period.
- Best things is uncertainty world can go up and down
(5.2) Do not work alone, CEO and team and Stakeholders must combine effort to deal with uncertainty so teamwork is very important.
For example the project that you accept the money for few month and year , you shouldn’t work alone but should consult with CEO ,develop your team , work with together. And think about stakeholder outside, rely on network outside, government ,academic ,etc.
Teamwork isn’t inside company but should rely on stakeholder outside too.
(5.3) The whole management team use agility skill to deal with negative or positive aspect of uncertainty, opportunities, such as you receive new project because the previous company withdraws, so new opportunities arise, you must be ready for it.
Prepare, prepare and prepare leadership is important in the uncertain world and leadership must not be command and control type but involve everybody and break all the silos.
- Relevance
- Resource full
- Responsive
- Reflective – Reflect what you do as Spider Web.
Workshop (1) (for every group)
1) Give real example of business uncertainty in Indonesia;
- Positive
- Negative
2) What are the 3 important management tools to deal with business uncertainty in Indonesia?
Group 1
1) Give real example of business uncertainty in Indonesia;
- Positive
Online Shop – Many (Tokopedia, etc.)
- Negative
Taxi / Transportation
2) What are the 3 important management tools to deal with business uncertainty in Indonesia?
6M 1i – Method / Man /Information
- Man/ Human Capital
- Material
- Money
Dr.Chira recommend be careful when borrow money from the bank
- Machine
- Market
- Method
- Information
Group 2
1) Give real example of business uncertainty in Indonesia;
- Positive - Logistics company
- Support Online Business
- Long distance area – Deliver product / logistics
- Negative – Automotive company
- Government regulation/ Tax / Government policy
- Develop public transportation
Dr.Chira tell how to learn to manage government policy
Island is both positive and negative , you can turn into positive . the beneficial is transport more efficient.
2) What are the 3 important management tools to deal with business uncertainty in Indonesia?
1. Strategic Planning
2. Customer Relationship Management
3. Engagement Survey
Conclusion :
- Develop business logistic big opportunity
- Develop technology very important in business
Group 3 Stock Trading
1) Give real example of business uncertainty in Indonesia;
- Positive
- Increasing the investation, money capital
-Government policy (Nawa cita)
- Negative
- State security
- Political situation
- Social & Culture
2) What are the 3 important management tools to deal with business uncertainty in Indonesia?
1. Man power / Human capital
2. IT
3. Policy of company , Business no country to culture.
Group 4 Agriculture Business
1) Give real example of business uncertainty in Indonesia;
- Positive
- Agriculture is depend on climate/Season (Summer/rainy)
- Lack of Quality & Productivity
- Negative
- Lack of HR, Capital, Technology
2) What are the 3 important management tools to deal with business uncertainty in Indonesia?
1. Money
2. Machine
3. Man
Conclusion / Solutions
- Training & education for farmers
- Establish cooperation to develop a business capital
- Adopt technology from another country
Dr.Chira added that some of this group can do agriculture business with Thailand, and there’re agriculture tourism that can be cooperation in Asean.
Group 5 Online Transportation
1) Give real example of business uncertainty in Indonesia;
- Positive
- Recognition from government for online transportation– Uber and Grab
- Negative
- Rule and Regulation
Online transportation is not allowed to operation in Indonesia due to no fixed regulation for legal studying
Solution :
Join with conventional transportation (Taxi) eg. Order taxi online via app.
2) What are the 3 important management tools to deal with business uncertainty in Indonesia?
1. Strategic Management
2. CRM / Customer Relationship Management
3. SWOT analysis
Conclusion
Dr.Chira added for uncertainty :
1. People – working around in many area.
2. Networking – not work alone / work with people
3. Both Negative and Positive but how to capture in opportunity in positive way
Opinions Sharing
What are the 2 things that learned this morning?
1 Uncertainty has positive impact and negative impact in Indonesia.
Dr.Chira added :
- People in Indonesia in young population how can turn into positive .
- Don’t look in narrow sense, look at scenario economic . learn everyday.
2. Uncertainty can be happen everywhere and everytime how can deal with uncertainty and is both positive and negative how can caption opportunity
Dr.Chira added :
- Think about uncertainty in term of sustainable life, health and happiness more than money.
- Face many positive aspect in Indonesia. Not think in only money
- Islamic Society , Green environment
- Buddhist and Islamic can work together.
Strategic Management and Business Policy
The benefit is indirect but let before begin start with Manchester United Case Study. Don’t think about only business strategy but think in win-win-win in football
Strategy and Execution aren’t same. Please understand Sir Ferguson from Manchester United. Coach them and gloom them like sons. Sir Ferguson is the case study of overcome difficulties.
How to apply : Think about when go back to company and go for work
Strategy isn’t just different but should think about customer, such as online aspect.
According to Chira Way, in order to have strategic positioning in your business, we must begin with 4 steps;
1. Where are we?
2. Where do we want to go?
3. How do we get there? (Strategy)
4. How to execute or overcome difficulties?
In Dr.Chira’s opinion, we like to propose 3 ways to arrive at strategies. First to conduct strength and weakness;
- what are the external environment?
- what are the internal environment?
- what are the opportunities?
- what are the threat?
- and finally come up with strategy which I like to be inclusion call “Balance Scorecard” ;
People (Learning)
Customers
Finance
Management System
Michael Porter Way – 5 Factor to affect your company;
1. New Competitors
2. Available Competitors – can’t survive alone
3. Suppliers
4. Customers
5. Substitution
Thus, for positioning your business strategy, there are 2 things you need to focus;
1. New and difference products /services which call “Innovations”.
2. Effective cost, not too high.
Use “Game Theory” for your strategies.
The best way is “Win – Win Strategy”
Win – Win
X Zero sum
X Lost – Lost
Turn enemy into alliance
And the last one is “Strategy” in “Chira Way” which is “Human Capital Strategy” for success and sustainable development for the business which consist of 3 ;
- Cultivating = Development
- Harvesting = Management
- Execution = Action for success/values
The important problem is most of business only have strategies but no “execution of success” because most of people..
- Dislike “Change” / Anti – Change
- Keep staying in “Comfort Zone”
- Has “Fixed Mindset”
And the last of this point is “Peter Drucker” said “Culture is important than Strategy”
Learn because you want willing to learn , not for degree.
Opinion Sharing.
1. Product different and cost cheaper but market is not work enough.
Dr.Chira reply that they need customer too, more than product differentiate and cost cheaper . The key is keep working with Branding, Positioning in Market, Event Marketing, Situation, and Sustainability.
1. Success can’t come without pain
2. How to deal with it.
3. Do because passion, not maximize money. Passion is try to become the best. Depend on work well such as healthy , happy
4. Success isn’t text book.
5. Purpose for business not just only money.
6. Meaning maybe is intangible such as when you learn , you learn from inside not only technic / Human Quality.
Recommend Future co-operation between Thailand and Indonesia
Workshop (2) (for every group)
- In Indonesia, what are the most important business strategy? Give the reasons and case study.
- What are the difficulties of “Business Strategies – Execution and Success”? Why? And how to overcome the difficulties?
Group 1
1. In Indonesia, what are the most important business strategy? Give the reasons and case study.
Consumer good company such as Unilever in Indonesia , the size and price a type for target market is available such as Adult, Kid (Gender) age.
Dr.Chira added Unilever invest in R&D and invest in Human Capital , many people learned 7 habits
2. What are the difficulties of “Business Strategies – Execution and Success”? Why? And how to overcome the difficulties?
- Differentiate Customer expectation
- Tight Competition
- Eagerness market/customer
How to overcome
- Market survey
- Increase Human capital capability
- Innovation idea
Dr.Chira added that Unilever invest in R&D and invest in Human Capital , many people learned 7 habits
Make sure that human capital is in the part of overcome difficulties
Group 2
1. In Indonesia, what are the most important business strategy? Give the reasons and case study.
Business Creativity & Originality
Originality such as Batik or traditional product that can overcome , we can promote this Batik
Reason : Reach many Innovation
Case Study : Batik
Difficulty : Western culture
2. What are the difficulties of “Business Strategies – Execution and Success”? Why? And how to overcome the difficulties?
Difficulty : Western culture
Overcome - Fashion show Batik International & National
- Joint / problem solving with government policy
Dr. Chira added that we can do many project together, learn from Chira’s way and make sure that we can share idea one another
Batik can promote in Thailand and Songkhla festival can see many Batik from Indonesia.
Use Thai silk to promote culture such as Jim Thomson in Indonesia .
Understand culture in the future and the asean country not copy foreigner anymore, Western and Europe declining but the East are rising. We got to penetrate market in Europe too.
Group 3
1. In Indonesia, what are the most important business strategy? Give the reasons and case study.
Strategy for Agriculture Resources
1. Increase Quality
2. Increase Productivity
3. innovation Unique Value Indonesia Product
Study Case
Mango teens fruit in Indonesia
- size different –small, big to create product opportunity segmentation. To market segmentation.
- long harvest time – 5 years after plant, only summer to develop method & technology
- location of planting – can only be in the highland to improve distribution process
2. What are the difficulties of “Business Strategies – Execution and Success”? Why? And how to overcome the difficulties?
1. Supporting Capital – Cooperation / proposal –government, private sector.
2. Lack at method & technologies
- R&D Products
- Comparative Study
- Training & Education HR
Dr.Chira added we should rely on academic and private sector can do something together.
Group 4
1. In Indonesia, what are the most important business strategy? Give the reasons and case study.
The most important business strategy in Indonesia is new and difference products/services outrich call innovations.
The reason is we need innovation to maintenance our customer taste and satisfaction . because we think development of technology always up to date.
And the affects factory are actually happen in all company in Indonesia.
Case Study : Defense industry in Indonesia (PT.PINDAD)
2. What are the difficulties of “Business Strategies – Execution and Success”? Why? And how to overcome the difficulties?
The difficulties of Business strategies – execution and success is human capital, capital structure, culture, and technology. Because for execution & success we need to prepare some affects & strategy.
1. Focus on Human Resource Planning
2. Absorb of the culture for business strategy.
3. Adoption & Innovation new technology
Dr.Chira added Human Capital is the asset of Indonesia and the person can study in overseas. Quality support , people in Indonesia is so smart to defend their money
Group 5
1. In Indonesia, what are the most important business strategy? Give the reasons and case study.
Think Mobile First
Mobile Phones , do in simple things / online shop , Transformation.
Case Study :
- Online shop
- Online transportation
- Online travel & accommodation
Reason :
- Simple / User Friendly
- Wide coverage area / accessible
2. What are the difficulties of “Business Strategies – Execution and Success”? Why? And how to overcome the difficulties?
- R&D / Cost for Research
- Positioning Product/ Competitor
Dr.Chira added
Indonesia used online some can create false information, because young people can’t control themselves , Young people don’t know how to use the limit and Mobile phones is come to human kind.
On business strategy is that you can rest Indonesia’s business case study
Co-operation is the future of the world , you can go back to agricultural sector.
Opinion Sharing
1. Study at Where are we ? where do we want to go? How to get there? And How to over come difficulties?
Dr.Chira added when go back don’t give up , Keep walking , Don’t feel sad. Keep working on something without giving up , one day will be successful. The key is value diversity of customer.
2. Human capital is simple but very important
Dr.Chira added that Human capital isn’t subject today , but it’s important , start form the birth , long term ethical standard.
The problem in the world is parent is busy , not have time for children, in Indonesia can control with Islamic law , In China and Vietnam control internet. Asean must work together in the future.
Toward Global Sustainability
(1) Quotations
“Sustainability creates new knowledge and wisdom with multidisciplinary approach.”
Unknown
This goal is important to achieve sustainability in the world. It’s important that 17 topics good for Indonesia , Thailand , and many country too.
The King Rama 9 said if you’re ready you go , if you aren’t ready please wait for a while for ready.
Think with cause and effect with Independent variable and dependent variable
If something happening it’s must be effect too.
Sustainability come from human that can protect
For Dr.chira, He use the King Rama9’s Philosophy as part of my Human Capital Concept “8K’s + 5K’s”. Later on I develop “Chira’s 6 Factors of Sustainability”.
8 K’s Theory : basic in Human Resource Development
- Human Capital
- Intellectual Capital
- Ethical Capital
- Happiness Capital
- Social Capital
- Sustainability Capital
- Digital Capital
- Talented Capital
5 K’s (New) Theory: Human Resource Development in globalization
- Creativity Capital
- Knowledge Capital
- Innovation Capital
- Cultural Capital
- Emotional Capital
On sustainability, I like you to look at my concept “Chira’s 6 Factors” of Sustainability”.
Sustainable Development must;
- Balance the short-term and the long-term benefits
- Be environmentally friendly
- Balance the morality, ethics and development
- Be based on scientific thinking, analytical thinking, life-long learning and learning society
- Benefit the majority instead of small groups of people
- Be self – reliant
As Dr.chira speech for International Conference on Green Entrepreneurship & Innovation for Sustainable Development (ICGEISD 2017) (29 August, 2017). At University of Muhammadiyah Gresik, East Java Indonesia. I think green business is a best way of sustainable development. Business must start with understanding and develop people awareness of how is important and impact of sustainable development. We need to develop human capital into the future which understand the sustainable development which include the concept of ethical capital that business must think about the long – term sustainable development.
Opinion Sharing
1. The coalition about Finance and Human capital , not only the profit but the feeling, Human Capital is very important .
Dr.Chira reply that if I study finance, marketing ,It’s good to understand but human capital is intangible more than cost It’s can become profitable .
How do you learn in Human capital?
Predict that CEO in Indonesia will pay for human capital , Knowledge, Motivation and Harvesting
Harvesting is how to maximize benefit from the good human capital.
Workshop (3) (for every group)
- What do you think about applying “His Majesty the King Rama IX on Sufficiency Economy Philosophy” to sustainable development in the business.
- What do you think about applying “Chira 6 factors” and “8K’s+5K’s” to sustainable development in the business.
Group 1
1. What do you think about applying “His Majesty the King Rama IX on Sufficiency Economy Philosophy” to sustainable development in the business.
We think Sufficiency Economy Philosophy by Majesty the King Rama IX is very reliable and also applicable in current business situation. Because Business nowadays has to goes properly and not merely only focus on money oriented but have to be useful Addis not Exceed
2. What do you think about applying “Chira 6 factors” and “8K’s+5K’s” to sustainable development in the business.
Is a must, because sustainable development coming from human inside which mention on Chira Factors.
Dr.Chira added if you not ready ,wait until you’re ready . Keep focus on reality , take care. If you don’t have good enough health and service you can’t survive in long run.
Group 2
1. What do you think about applying “His Majesty the King Rama IX on Sufficiency Economy Philosophy” to sustainable development in the business.
Philosophy Sufficiency Economic
1. Moderation
2. Rasionable / Considerant
3. Risk Management
2. What do you think about applying “Chira 6 factors” and “8K’s+5K’s” to sustainable development in the business.
Chira’s Concept
1. Human Capital Development
2. Balancing Human, Environment & System
Dr.Chira added that 6 factors of Sufficiency and 8K’s+5K’s can help in the long run.
Group 3
1. What do you think about applying “His Majesty the King Rama IX on Sufficiency Economy Philosophy” to sustainable development in the business.
This Philosophy is in contrast to the concept of capitalism that is often linked with the idea of profit optimization because in the thinking of King Bhumibol, Thailand does not have to be very prosperous and importantly the lives of people are always well off.
One of the man content of the Sufficient Economy is Social Capital, namely that the role of King Bhumibol is very strong both for the bridging process (Strengthen the external network) and bonding (Strengthening the internal network) tend to be most influential in Asean countries
2. What do you think about applying “Chira 6 factors” and “8K’s+5K’s” to sustainable development in the business.
If this concept is applied to the maximum ability of the company can survive in a long time because of the concept but in the implementation of this concept is needed commitment strong and right in all parties.
Dr.Chira added that The King is Capitalism is benefit mankind .We should promote King’s Philosophy because not only for yourself. You also protect environment as well.
Group 4
1. What do you think about applying “His Majesty the King Rama IX on Sufficiency Economy Philosophy” to sustainable development in the business.
We think that His Majesty the King Rama IX on sufficiency Economy Philosophy to Sustainable Development in the business in concerning in modern development which emphasized only the economic expansion might eventually lead the country to crisis . He stressed the importance of building a good means that instead of putting the emphasis on the expansion of the industial sector prior to development. The stability of the basic economy should be established first, for ex. when Indonesia faced economic crisis in 1997/1998
That is assuming that the majority of rural people have enough to subsist first. This is a method of development that stresses the distribution of income to build the overall economic foundation and stability of the country before going on to a higher level of development.
We must build human capital in parallel to understand about sustainable development which include the concept of ethical capital that business must think about the long term sustainable development as Prof. Chira’s speech at University of Muhammadiyah Gresik.
2. What do you think about applying “Chira 6 factors” and “8K’s+5K’s” to sustainable development in the business.
We think that applying “Chira 6 factors” and 8K’s + 5K’s to sustainable development in the business is “Brilliant Way” to achieve global sustainable. And we agree that Human capital is the important factor in Sustainable Business. We must prepare, develop, and maintains at first.
Dr.Chira added that in 8K’s + 5K’s have Ethical Capital . People in Thailand and Indonesia aren’t rich as Singapore, but we are happy.
Group 5
1. What do you think about applying “His Majesty the King Rama IX on Sufficiency Economy Philosophy” to sustainable development in the business.
- Moderate
- Risk Management
- Scientific Thinking
with Moral (Discipline,Ethics, Cultural) and Knowledge
to Sustainable Development Business
Impact from the sustainable development
1. Green Environment
2. Financial Benefit
3. Social Contribution
2. What do you think about applying “Chira 6 factors” and “8K’s+5K’s” to sustainable development in the business.
8K’s + 5K’s & 6 Factors , We would like to give a conclusion HR Development must be impact that something to take care environment :
1. Pollution control
2. Develop Solar energy
3. Recycle garbage
To Positively that we manage Sustainable Development to developing new business.
Dr.Chira added that the world will still there if we got here. We have to think something for future and next generation. UN use King’s Philosophy to develop sustainable goal , Eastern culture in Indonesia and Thailand in world context.
ความเห็น (0)
ไม่มีความเห็น