Give a clear definition of the marketing function - what does it aim to do?
Marketing function is A function of a business enterprise between production and market taking care that products move smoothly from production to customers.
functions of the marketing office are:
-to educate the customer about the product
-promote the firms product
-prepare marketing budget for the organization/firm
-raising with advertising agencies
The market function of Toyota as a corporation and the values the company delivers to customers, shareholders, associates, business partners and the global community,continuous improvement andachieve dominant customer satisfaction and market share.
What are the key marketing objectives of the company?
Toyota objective is supporting center for production, research and development in Asia-Pacific through Toyota Asia Pacific Engineering and Manufacturing (TMAP-EM). This ensures that every customer receives the same top quality products and services throughout the region, becoming world domination, with regard to supplying cars.
In your view, does the marketing strategy adopted by the company appear to help them to meet these objectives?
Yes , it does because we can see that Toyota successes are due to its ability to identify growth opportunities and develop market strategies to capture them. They achieved greater market penetration by marketing their cars as fuel-efficient, well-built alternatives to the gas-guzzling, problem-prone American cars, which eventually allowed them and other Japanese companies to take a sizable market share away from the Big Three carmakers. They also able to identify new opportunities for market development and spent time on product development to tap into these markets and it became a successful car manufacturer by having an effective marketing process that allowed it to attract customers and expand its product to other countries and they always improve our business by putting forth our best ideas and efforts.
What are the main market segments the company appears to be aiming at?
The Company operates through three business segments. The Automobile segment is engaged in the design, manufacture and sale of car products including passenger cars, minivans and trucks, as well as the related parts and accessories. The Finance segment is involved in the provision of financial services related to the sale of the Company's products, as well as the leasing of vehicles and equipment. The Others segment is involved in the design, manufacture and sale of housings, as well as information and communication business.
