Nike

What are the key marketing objectives of the company?

  • Protect & improve Nike’s position as the number one athletic brand in America.
  • Build a strong momentum in growing fitness market.
  • Intensify the company’s effort to develop products that women need and want.
  • Explore the market for products specifically designed for the requirements of maturing Americans.
  • Direct & manage the company’s international business as it continues to develop.
  • Continue the drive for increased margins through proper inventory management and fewer, better products.
  • to bring inspiration and innovation to every athlete in the world

 

What are the main market segments the company appears to be aiming at?

          Nike’s products are support all athletes in the world and everyone who interesting in sports. The products are meet the purpose intended in the term of used, and facilities for all athletes.

 

In your view, does the marketing strategy adopted by the company appear to help them to meet these objectives?

          In my opinion, to improving the quality of products is the important thing to do, the products will be varied   and Prominent all the time, the style must be fashionable for all ages and the price mustn’t too expensive and have a lot of package and discount, in the secondhand may be made the member card and paid for member prices.   

 

Give a clear definition of the marketing function - what does it aim to do?

-  To fixes prices on goods.
-  To gives information as regards the cost of products .
-  To gives regulations on how sellers deal with customers.
-  decides what should happen to the prices if demand is high.
-  helps buyers allocate the best products and best prices.
-  To boosts up low performing inter prices by the cross breed method in which lower markets work hand in hand with bigger or well to markets.

       Their aim to keep manufacturing costs down is driven by the intense... competition of the industry in which they operate. Indeed, many other companies within the athletics industry also operate in these low-wage countries, moving between countries depending on factor cost. Their ability to move so easily is often the cause of difficulty for many less developed countries, who can become economically dependent on the corporations.