Nike
1.What would you classify the company market position to be? Justify your answer.
I think Nike is niche marketing because Nike realized that it needed to create specialized footwear in order to maintain its market share, and that even a large company that uses niche marketing must continue to refine and target their product offerings to different buyer groups. And Nike sell product to any age and any gender.
2. What are the key marketing objectives of the company? Designing and marketing athletic shoes for each different sport with specialized models within each. Nike markets athletic shoes in distinctive and fashionable styles to adults. The shoes are well made and are designed for the various demands of different sports. Nike shoes were targeted to athletes. Nike has worked to transform itself from a brand of sneakers to a product integral to the sports culture it targets.
3. In your view, does the marketing strategy adopted by the company appear to help them to meet these objective?
Make Nike advertising and it's model brand athletes wear product make person recognize brand. Make athletes’s fanclub want to used this brand.
4. What are the main market segments the company appears to be aiming at? Nike shoes were targeted to athletes. Nike has worked to transform itself from a brand of sneakers to a product integral to the sports culture it targets.
