"Divine Chocolate Ltd"
Give a clear definition of the marketing function?
= Basic of marketing function
1. Marketing research
2. Product management
3. Advertising
4. Personal selling
5. Managing channels of distribution
6. Physical distribution
Marketing function is the activities that transportation a goods or product of the company to the customers. There are 9 activities of marketing
1. Development and standard goods
2. Selling
3. Buying
4. Transportation
5. Storage
6. Service
7. Communication the information in the market
8. Analysis marketing
9. Estimated product
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-What does it aim to do?
= Their aim is marketing research , product management , advertising , managing channels of distribution and physical distribution
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2. What are the key marketing objectives of the company?
= Marketing object of this company is National growth and Ethical objects because this company want the famers that grow the cocoa in Africa get the benefit of a better price and a chance to plan for the future.
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3. What are the main market segments the company appears to be aiming at?
= The main market segment of this company that appears to be aiming is
-Age : This company analysis the market that all of the children.
-Gender : The most of female always eat chocolate more then male.
-Social class : Any social class are different , so eating chocolate is also different. Then This Company was classify chocolate following
-Milk Chocolate (45 g.) -Milk Chocolate (150 g.)
-Crispy Milk Chocolate -Dark Chocolate
-Fruit and Nut Chocolate -Crispy White Chocolate
-Lifestyle : Eating chocolate is up to person lifestyle that may be different
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4. What type of market structure does the company operate within –
= They create a farmer owned organization. The farmers work together for their own benefit , trading their own cocoa in order to get a better price on the market.
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-How do you think that might affect their marketing strategies ?
= Their affect may have two way including the advantage and disadvantage. For example...
Advantage is the famers can get benefit directly and the local can distribute income to the local people.
Disadvantage is the company can’t run by their own because they lack the personal that have ability and knowledge about the marketing.
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