*Give a clear definition of the marketing fuction-what does it aim to do?
- Cafe'direct is a proven and successful model which aim to balance the business of making money with the business of making lives better,the company work closely to ensure that it delivers the best quality product to hot beverage drinker in the UK.
*In the light of the defination above,how does market analysis help to meet the aim of the marketing fuction?
- Marketing analysis can help to meet the aim of the marketing fuction,if i have plan i can do it step by step and i can know what is customer want,i and provide it to them.
*What would you classify the company's market position to be? Justify your answer.
- i classify position 2-pronged,the first is "the pioneer of fairtrade" it has demonstrated this ' first to market ' approach in both retail and food service.
The second strand is about quality.The quality message has long been missing from fairtrade product campaigns and without it,in a quality-conscious consumer will be motivateed to buy.
* What are the key marketing objectives of the company?
- The kep marketing objectives of the company is "to be the leading brand which strengthens the influence,income and security of producer partners and link them directly to consumer.
