This article I post on my forum and comment from the readers.
Transformational Leadership
Andrew Bryant

Transactional Leadership is classic management - organizing people and resources towards agreed corporate goals. The four elements of transactional leadership are:
- Goal Setting - creating specific, measurable, achievable targets that focus effort in line with the corporate vision.
- Monitoring Performance - making sure goals are achieved. Providing regular performance reviews either in a structured or fluid fashion.
- Providing Feedback - letting people know how they are doing relevant to the target/benchmark. Good feedback must be understood, believed and accepted.
- Developing Careers - By demonstrating genuine interest in others needs, interests and desires. Being able to connect individual aspirations with the needs of the organization.
Transformational Leadership style is where the manager engages with others in such a way that the leader and followers raise one another to higher levels of motivation and purpose. The three elements of transformational leadership are:
- Creating a Vision - motivating, inspiring and influencing others to see a new possibilities for themselves and the company. A clear vision creates passion, commitment and focus.
- Stimulating the Environment - creating a positive and challenging work environment that causes people to think, re-examine their ideas and find creative alternatives. Such an environment breeds imagination and innovation.
- Treating People as Individuals -making people feel valued and encouraging them to contribute. Recognising that people have unique talents, strengths and weakness and allowing for these differences without judgment.
Burns (1978) first introduced the concepts of transformational and transactional leadership in his treatment of political leadership - and I wonder what you think of the graphic I chose and the difference in style between former President George W. Bush and President Barack Obama?
