It is a paradigm that has no factual grounding. But it is my opinion.
In this Beijing Olympic, some Japanese top athletes showed the best performances and got gold medals. Then they appear in TV program or radio. There are athletes that contracted commercials among them. They get big money.
He is Kousuke Kitajima. Japanese hero. He got two gold medals, 100M breaststroke and 200M breaststroke.
So I think that the money will be a new measure. For example, a athlete got a gold medal and appeared in a TV program. Then he got a million yen. People knew the story and admired getting not a gold medal but a million yen. Then people measure athlete’s ability with money. If this thinking will spread and be a new paradigm, the world will be over. Because the money makes people blindness and makes people are not able to see through the heart of things.
I hope it will not be true.