บริษัท Unilever ซึ่งเป็นบริษัทข้ามชาติระบุความมุ่งมั่นต่อ CSR ไว้ดังนี้

         "We aim to manage and grow our business successfully and sustainably as a trusted corporate citizen around the world, respected for the values and stadards by which we have.

         As a responsible business, we seek to understand and manage our social, environmental and economic impact, working in partnership with our suppliers and customers, with governments and NGOs, and increasingly with consumers who are at the heart of everthing we do."

โดยระบุ Area of Focus ไว้ดังนี้
         "Unilever's mission is to add vitality to life.  We meet everday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

         We aim to live out our mission through 3 focus areas :
    - vitality to consumers through excellent products,
    - vitality at work by being excellent employer, and
    - vitality to communities by being an excellent corporate citizen."

วิจารณ์  พานิช
 15 ต.ค.50