Three things went wrong

1 Management did not know what to expect. They asked for innovation but were surprised when they saw the creative ideas. Dogs bark at what they don’t know. And people are sometimes just like dogs: they first bark and then think.

  2 It was not yet clear “what’s in it for us?” The new ideas looked great but the business side (sales and profit potential) was not worked out in-depth in the first ideas.

  3 Relevant questions on feasibility were unanswered in full extent. Can we make it? What will it cost? Will customers buy it?

ที่มา http://www.innovationmanagement.se/2012/10/18/how-to-survive-your-innovation-project/