" Six Environment Forces "
1.Societal Forces
Each Country, There are many social that different culture custom , behavior and belief so how to advertise will be different also!
For example.
The country that to be Muslim cannot advertise anything that show their body, especially the woman. (swimming suit, underwear)
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2.Regulation : Political Forces
They forces on each government law to protect the customers, tourist or their population must follow the law to make sure that they will get the justice.
For example in Thai.
-The company of the cosmetics must sure that the ingredient will not mix with a danger chemical and will not make a problem with the customer skin.
-Don’t sell alcohol to the children under 18 years old.
-Don’t sell tobacco/cigarettes to the children under 18 years old.
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3.Economic Forces
The marketing must follow to the economic situation
For example.
Last three or four month ago. Thailand have a problem in the economic because there are some of people ( Red shirt ) that have a different opinion and it’s make a social disharmony. Then the foreigner unconvinced to investment in Thailand. So Thailand need to make the foreigner confidence to come and investment like discount and promotion choice.
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4.Competitive Forces
The marketing must forces on other competitors for give a choice to the customers and improve their product to hart beat the customers for get more income.
For example.
Now, The company of telephone are compete to buy their product. Then every brand need to have a camera, color screen , can listen the music and GPRS in side.
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5.Technological Forces.
Technology make the marketing easier and faster to communication , adverties , and sent the information about product. ect.
For example.
You can booking the hotel, the airline, you can advertise your company (or your product) and communication with your customers on the internet.
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6.Nature Forces
Nature Forces in my opinion is the way to respond the environment. The maketing may be fit on the season.
For example.
- On the winter season , the most of tourist want to go to the place like the mountain , make a snowman , ski , and ice skate
- On the summer season , the most of tourist want to go to the place like the beach.
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