THE DAY CHOCOLATE COMPANY
1.Give a clear definition of the marketing function - what does it aim to do?
Definition of the marketing function of The Day Chocolate company is set up to fill a gap in the market! They are to have a strong business proposition - ours was simple and audacious - to provide people with a real choice; the chance to buy a bar of delicious, irresistible chocolate knowing that the farmers that grow the cocoa in Africa get the benefit of a better price and a chance to plan for the future.
2. What are the key marketing objectives of the company?
In the future The Day Chocolate company will shows spacific methrod to maxise their potential.
Firstly we will build the Divine brand by both launching a range. These seasonal novelties will showcase our Divine brand during peak sales of chocolate gifts such as during Christmas and Easter.
Secondly we aim to significantly increase our market distribution of the Dubble Chocolate bar in the UK impulse grocery sector.
These future plans will enable The Day Chocolate Company to continue to grow by market differentiation.
3.What are the main market segments the company appears to be aiming at?
- To take quality and affordable range of Fairtrade chocolate bars into the mainstream chocolate market
- Raise awareness of Fairtrade issues among UK retailers and consumers of all ages
- Be highly visible and vocal in the chocolate sector and thereby act as a catalyst for change
- Pay a Fairtrade price for all the cocoa used in the products
4.What type of market structure does the company operate within - how do you think that might affect their marketing strategies?
The Day Chocolate company need to help the farmers that grow the cocoa in Africa set the benefit of a better price and a chance to plan.
I think, The Day Chocolate company get to more than benenifit because they buy cocoa from farmer that grow the cocoa.
มีเเบบเป็นภาษาไทยไหมคับ
อยากรู้จิงๆ