Question1: Analyze page 5 and tell me what’s wrong with Human Resource Management Practices?

Answer: I agree about Goal & Objectives but I would not mention about it again (as many people already answered it). For my opinion, in the step of diagram in the book, the Employee Relations (creating a positive work environment) should not put in the last step. After the Selection process, we should start program Employee Relations go along with another process, and should attend with employee’s feeling and attitude about company and their job.

Why? Because, many companies fail in to keep their employees to stay in the long term, moreover that we also lose money in process of Training & Development which if after this process, some employees go out to find another place, it waste of time & money for our company. Moreover, if theirs have negative feeling and attitude to our company, it can be show out in their performance and the quality of their jobs (which will be negative impacts in long term).

For HRM, should have knowledge about Innovation, because the world changes everyday like also people. So, we should adjust and change the way to manage our employees and for company’s performance.

Question 2: Analyze sustainability challenge and compare to professor sustainability capital.

Answer: Sustainability in book refers to ‘the ability of a company to survive in a dynamic competitive environment’ (which based on how company meets the needs of its stakeholders). For “Sustainability” in term of Dr.Chira, which do in short term well will lead to sustainable in long term, in my opinion, I think HR department in organizations play very important role today, because nowadays skill or talent of employees play as a major advantages for competitive in business. So, talent’s of workforces is very important and HR department would control and find the way to keep and also develop their workforces in long term.

Which mean, in book look in big view in stakeholders (employees, shareholder, suppliers and community). For me viewpoint is we should start from inside, which mean try to conserve our workforce and also develop them and concentrate in making relation for positive attitude (which will show in performance and quality of products or services), try to develop them and always try to innovate the new thing to appropriate with our company and our workforce in long term. If today we do well, it will lead well in another day and will become sustainable.