Question 2 : Analyze sustainability challenge in textbook and compare to my sustainability capital?

Comment : The sustainability is the ability of a company to survive in a dynamic competitive environment and to meet the needs of stakeholders are various interest group who have relationship with,and consequently whose interests are tied to the organization as employees, suppliers, customers, shareholders and community which based on an approach to organizational decision making that considers the long-term impact of strategies on them and to deal with economic and social changes ,engage in responsible and ethical business practices,provide high-quality products and services and how to put in place methods to determine them.

The challenge of this sustainability is how company to survive with succeed and to meet the objective and needs of stakeholders by dealing with changed situation in long term and in order to cover need of stakeholders who have variable expectation so the implement of company will have to compromise generally but do not focus on employee improvement because there are many criteria and limitations to balance them so which may not satisfy and practice completely for HRM strategy.

Compare to term of sustainability capital in 8k’s : concept for basic human resource development in Prof. Dr. Chira’s theory is different view because he separate other factors which effect to company succeed to other K ; such as Ethic capital , Social capital , Digital capital ,etc to concentrate and make sure for strategy development is suitable and efficient for each of K; Sustainability capital will focus and realize in employee view that how to practice , coach and develop them to strongly improve and survive with succeed base on changing situation for long term.