Question 2.

In the textbook, sustainability refers to the ability of company to deal with all factors that impact directly or indirectly on company and also refers to ability of company to deal with its stakeholders in order to create sustainability success.

When compare with Sustainability capital which is one of 8 K’s theory, they have the same objective. Both focus on long term success. Moreover, sustainability capital of Dr. Chira emphasizes on human resources. I think human resources is important to company because human is the main factor that lead company to both long term success and loss.