Answered question no2.Analyze sustainability challenge and compare to professor sustainability capital.

The Sustainability Challenge in the text book refers to the ability of a company to survive and succeed in a dynamic competitive environment. Sustainability includes provide a return to shareholders, provide high-quality products, service and work experience for employees, increased value placed on intangible assets and human capital ,social responsibility ,adapt to changing characteristics and expectations of the labor force ,engage in responsible and ethical business practices and effectively use new work arrangements. In other words the sustainability challenge are related to the economy the characteristics and expectations of the labor forces, how and where work is done, the value placed on intangible assets and human capital, and meeting stakeholder needs.

Sustainability capital from the 8 K’s Theory of Dr.Chira is one practices for HRM .The practice refer to people need to keep learning continuously .It is very important for people development because new knowledge is develop all the times. Therefore people need to sustain their learning in order to make themselves competitive to others.

Both practices play a very important role for HRM practice. With all the challenges, HR function need to design the practice that suitable for employee in order to strengthen and enhance their capability to deliver highest productivity to the company for the long run.