Somehow this TIME article,

C-E-Know-How

 sums up Truth in CEO Textbooks.

Rule#1 Thou shall make better products

Rule#2 Thou shall weather economic downturns

Rule#3 Thou shall motivate employees

On Rule#2 - the well being of the economy is a factor outside CEO's territory. Much like a pilot having to fly an airplane in an open air subjecting to weather condition.

No pilots could ever anticipate a "microbust" -  Delta airline crash incident @Dallas Fort Worth (DFW) airport in 1985. and  เหตุการณ์อุบัติเหตุสายการบินที่ภูเก็ต last September.

Size does not matter when it comes to a company. In fact, many healthy & wealthy companies chose to be small and private.