It is relative simple to think out of a box (frame).

But to --do like you say above-- "extend the box" so people can think wider and more, is much harder.

I now see what you are doing is extending the box.

You have my support.

To those who is so proud of being able to think out of the box.

Try 'extending the box' so you know what existing, what new and how do they fit together to make a new box for all.

;-)