Corporate Social Responsibility (CSR) in Higher Educational Institute: Senior Management Perspectives A Case Study of Chiang Mai University
Narumon Kimpakorn , Boonsawart Prugsiganont , Robert E. , Waters, Jr., Tanya Promburom and Jomjai Sampet
Faculty of Business, Chaing Mai University and University of Maryland, USA
CSR is an important area of research for universities. They play a critical role in developing the next generation of business leaders and managers, who will lead the future economic and social development of Thailand. Focusing on CSR as a core University value may also create a good deal of positive publicity and goodwill for the University. Thus, this study seeks to understand how the concept of CSR is used in the university context and to determine which dimensions are meaningful to
senior management and employees.
Approach—This paper investigates CSR concepts and dimensions attributed to the Chiang Mai University and explores issues related to how important those dimensions are in decision making and communication, according to the perspectives of senior management in the university located in Thailand. The research questions are posed as “what are the dimensions of CSR identified by senior management?”, and to “what extent are the dimensions of CSR given different levels of importance?”
Finding—The results of this study indicated a distinct view of corporate socially responsible in the university context as taking an active role in contributing to the well being of society/ behaves in an ecologically friendly way/ and acts in the field of social solidarity, and adoption of human resource practices that demonstrate respect and concern for the well being of employees and their families.
Value—The provision, by policy-makers and senior management, of a variety of definitions of CSR in the higher education institute has enabled the organizations to work within broad boundaries in terms of defining their own conceptions of CSR. The impact of perceived public values upon the activities of the institute members was made clear by continuing to share their attitudes towards CSR with other members of the organization. According to the results, it is a major challenge in the educational institute to engage with comprehensive school reform through implication for CSR.
Reference: Narumon Kimpakorn , Boonsawart Prugsiganont , Robert E. , Waters, Jr., Tanya Promburom and Jomjai Sampet Corporate Social Responsibility (CSR) in Higher Educational Institute: Senior Management Perspectives A Case Study of Chiang Mai University. 11th Annual SEAAIR Conference University Social Responsibility: Pathways to Excellence 2 – 4 November 2011. At the Empress Hotel & Convention Centre, Chiang Mai, Thailand. p.98-102.