Six Environmental Forces

Six Environmental Forces

    1. Societal Forces

          A responsibility of the marketers to help provide what member of society want and minimize what they don’t want.

Important consideration:

The marketers have to understand about cultural diversity.

For example: the marketers should advertise in a good place and not to immoral because if they put in the wrong place the feedback of their product will be bad. You can see in the movie of Thailand in the smoking and drinking alcohol scene will have the sensor tap at the cigarette and bottle or change the bottle.

   

    2. Regulatory Forces

          The organization must follow the law.

For example: Don’t sell the cigarette and alcohol to children under 18 years old and out of the time.

In the building have to have the fire-exit and the building must be in standard.

 

    3. Economic force

           The marketers may need to adjust their marketing mix as the economy passes through different stage. Different between a depression and recession.

For example: in the many situation of the political of Thailand will effect to many many market and get more lost for to the marketers.

  

    4. Competitive force

           It is not only important to focus for your direct competitors but also all marketers that target your customers and therefore compete with you for their income.

For example: in the shop, 7-11 have more customer than family mart because 7-11 have to teach the stuff to be polite and taking a good care for the customer, and in the 7-11 have many kind of product that only sell at 7-11.

 

    5. Technological Force

           The technology is important for the business and it comfortable for consumers and marketers in the same time. The advertising will be fast.

For example: the billboard at the top of building or the road.

To reserve the product online.

   

    6. Nature Force

           The marketers may use the seasons for selling their products and made the special product to sell.

For example: in the winter the department store will sale the jackets, scarf, gloves, socks and other then in the rainy they will sale the umbrella and raincoat. In the summer Swensen’s will made new flavor of ice-cream