Societal Force - Marketing or Company have a responsibility to help provide what members of society want and to minimize what they don't want.Marketers need to understand about culture because countries in the world not same culture like in Thailand don't support movies about sex or have kiss and wearing a little dresses.If you make movies in U.S.A or another couties that not thailand you can make movies have kiss or wearing a little dresses,it ok thay don't mind.but If next 20 years or 30 years maybe Thailand will change and now i don't know if Thailand chang,how thay are change???
for example : Thailand in the past don't have
Regulatory Political Force - Goverment make it for protect customer and control company or marketer,company have to do follow law that goverment makefor them if they don't do maybe thay have to fined.
for example : don't sell cigarettes to child under 18 years old,don't who are under 20 arrive pub.
if customer don't get justice or cheat by company, thay can indict company.
Economic force - Forces in the marketing environment that include decisions made by consumers and business organizations. The economy tends to follow business cycles of prosperity, recession, depression, and recovery,all which impact decisions made by an organization. It is critical for a business to correctly assess the current and near term trends in the business cycle. Incorrect decisions of inventory buildup, expansion, contraction, etc. can seriously impact a firm's market position and subsequent survivability.
for example : Airplane close by people protest it make company lost money too much.
Competitive force - If many company competitive each other sometime it is to the consumers benefit to have a monopoly;when competition would raise the price to the consumer.Many company competitive for most customer.
for example : If i buy one i can get one for free that is strategy of company.
Technological Force - Technological influence many ways,it make company to process fast and comfortable for goods and service.thay can control something from computer.
for example : you can promote your product or service on internet,If you have store to buy someting you can put barcode on your goods.
Nature Force : Companies can use their season for business make it to attract tourist come to their counties.
for example : In Thailand has summer season and we have many sea many island tourist can come to sea for relax.
