I’d like to choose the Coca Cola Company.
- Give a clear definition of the marketing function - what does it aim to do?
= To continue to thrive as a business over the next ten years and beyond, they must look ahead, understand the trends and forces that will shape their business in the future and move swiftly to prepare for what's to come.
They must get ready for tomorrow today. Their vision serves as the standard against which they weigh actions and decisions and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth.
- People: Be a great place to work where people are inspired to be the best they can be.
- Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
- Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
- Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
- Productivity: Be a highly effective, lean and fast-moving organization.
2.In the light of the definition above, how does market analysis help to meet the aims of the marketing function?
= Market analysis that help the company understand types of market because at the present day has a lot of different types of market that concern about behavior of costumers. Besides, it helps to adjust market’s strategy conform to other situations. For example, this season is the world cup; they must show their valuable thing and develop their products to satisfy to customers such as make promotion that concern about world cup like give something extra to them. They’ll sell products more than the past etc.
3.What are the key marketing objectives of the company?
=They want to thrive as a business over the next ten years and beyond, they must look ahead, understand the trends and forces that will shape their business in the future and move swiftly to prepare for what's to come. Then, they want to refresh the world, inspire moments of optimism and happiness and create value and make a difference.
4.In your view, does the marketing strategy adopted by the company appear to help them to meet these objectives?
= Yes, it does. Because their vision or strategy is believable, it always produces new products and serves interesting thing to customers. Then, this company stays over 100 years that is the reason why people in the world can know them. Besides, they always develop their strategy, vision, products etc. to the best seller of beverage and satisfy of customers.
