What does it aim to do ?
the future plane will enable the day chocolate company to continue to grow by market differentiation . and the company future marketing strategy show the method the maximise potential and will build the Davine brand to sit in a Davine family with our already successful. and we aim to significantly crease our market distribution of the dubble chocolate bar in the UK impulse grocery sector .and will also pursue a strategy of entering new market.
What are the key marketing objectives of the company ?
- to take a quality and affordable rang of fairtrade bar in to the mainstream chocolate market.
- raise a awareness of fairtrade issue among UK retailer and customer of all aged
- Be highly visible and vacal in the chocolate sector and there by act as a catalyst for change.
What are the main market segment the company appears to be aiming at ?
- Davine Milk chocolate : heavenly milk chocolate with a heart ,
target woman 18+
- Darkly Davine : single bean origin 70% cocoa dark chocolate ,rice and smooth ideal for indulging and gourmet cooking.
target woman 18+
- Dubble : dubble with added comic Relief -smooth milk chocolate crispy crunch bar guarantee fair pay cocoa growers .
target youths 7+
what type of market segment the company operate within - how do you think that might affect their marketing strategy ?
the company has been getting the great team of people to work with you who share the determination and enthusiasm for the challenge . It is important to work with people who believe that it possible to change the future and who have energy to market happen.
Oh พระเจ้า !! i belive...