Why is matcha so popularMove apart coffee, there’s a new caffeinated pick-me up in town. Helloooo, Matcha. If you have actually been complying with trending hashtags on Instagram, I make certain you’ve seen this green, foamy, artwork poise your feed at the very least as soon as. You’re possibly questioning, “just what is this foreign substance you’re asking me to replace my daily coffee routine with?”Why is matcha so popular? Will matcha be a substitute for coffee?