Time magazine's Jan 2007's "The New Map of the Brain" issue: 

"Trying to map the brain has always been cartography for fools. Most of the other parts of the body reveal their workings with little more than a glance. The heart is self-evidently a pump; the lungs are clearly bellows. But the brain, which does more than any organ, reveals least of all. The 3-lb. lump of wrinkled tissue--with no moving parts, no joints or valves--not only serves as the motherboard for all the body's other systems but also is the seat of your mind, your thoughts, your sense that you exist at all. You have a liver; you have your limbs. You are your brain...."

I still think brain is still a big black box - yes, we try to understand how it works, but .. but ... there are so many buts ....and I'm just brained out.

Back to "Think Different" Apple ad campaign which perhaps made more splash than Apple products at that time....  "Years after Apple launched its advertising campaign admonishing customers to "Think Different," CEO Steve Jobs appears to be taking his own advice. ... "

At that time .. even now in the eye of the majority PC users.. to buy an Apple box was to be a subject of being rediculed i.e. are you crazy? it's such an expensive box, not a whole lot of software run on Apple.. etc.. etc .. etc

But now things are different? Apple became mainstream and relevant .. (I would think) .. measured by the spawning of copycats from iPod .. to iPhone..

I don't think as a consumer/a company you can follow the "mainstream" and don't question where it's leading you to .. and that's where you can "Think Different" & *smiley* too.