2021-04-09 ศัพท์ น่าสับสน ชุด – A – advert & avert

Revision A

2021-04-09

ศัพท์ น่าสับสน ชุด – A – advert & avert

แนะนำการใช้ ตามที่ส่วนใหญ่ใช้ แต่ละท้องถิ่น

ความหมาย อาจผันแปร ตาม ตำแหน่ง/หน้าที่ ในประโยค

Dictionary.com

ออกเสียง advert = ‘ad-VURT’

ออกเสียง avert = ‘uh-VURT’

Abused, Confused, & Misused Words by Mary Embree

Avert = to turn away or aside: avert one’s eyes;

= ward off: to avert evil;

= prevent: avert an accident

Not to be confused with:

advert = to comment; to refer to: He adverted to the news release.;

= to turn attention to: The chairman adverted to the agenda.

divert = to turn from a path or course; deflect; to veer:

divert one’s talents to trivial pursuits

Farlex Trivia Dictionary

Avert = Etymologically, it means "to turn away":

blows can be averted, but not pain;

a snub can be averted, but not a humiliation;

violence can be averted, but not damage.

See also related terms for snub.

Dictionary.com

VOCAB BUILDER

What does advert mean?

Advert is short for advertisement.

It is primarily used in the U.K.

in the same way that American speakers use the word ad.

Advert is also a verb that means

to call attention to or referencesomething.

This is easy to remember

since the purpose of advertisements is to get your attention.

Example: There are way too many adverts on this page.

Where does advert come from?

As a shortening of advertisement,

advert has been in use since at least the 1800s.

The first records of advert used as a verb come from around the 1400s.

It comes from the Latin verb advertere,

meaning “to turn one’s attention to (something),

”from a combination of ad-, meaning “toward,”

and vertere, “to turn.”

The word advertise is based on the same root.

The very similar-looking verb avert

is based on the same root as the verb advert

but hasjust about the opposite meaning:

to avert is to turn away or look away,

but to advert is to turn one’s attention toward something.

As a verb, advert is always followed by to.

If a meeting goes off on a tangent,

you could advert to the topic at hand.

When you’re chatting with someone,

you might briefly advert to somethingyou just heard about

—meaning you remark about itor comment on it.

These are common actions, but advert is not a commonly used verb.

It is much more commonly used as a noun meaning “ad.”

Speakers of British English

see adverts in all the same places that American speakers see ads,

and they have different names for those things, too,

like the tele (TV) and the tube (subway).

Dictionary of Problem Words in English

advert & avert

These “look-alikes” have a common root in Latin (vertere, “to turn”)

but quite different meanings in English.

Advert means “to refer,” “to turn attention to,” “to commit about”:

“He adverted to a topic mentioned earlier by another speaker.”

Avertmeans “to turn away or turn aside,” “to prevent,” “to ward off”:

“She averted her eyes from the injured man.”

“The driver brakes hard to avert an accident.”