Societal Forces
To help provide what members of society want and to minimize what they don’t want.
Example
In America when we buy something but we don’t satisfied, we can come back to change. In Thai, the most people are lacking confidence.
Regulatory
- Political forces
- Legal forces
- Regulatory forces
is regal that government intended to provide business to follow. It can’t avoid. It’s regal protecting consumers and producers don’t over advertising.
Example
When we open pub, we must to store away form university about 500 meters.
Economic forces
Business life cycles:
- Prosperity
- Recession
- Depression
- Recovery
Marketers may need to adjust their marketing mix as the economy passes through different stages. Consumer demand and spending patterns are effected by the economy and the perception of the future.
Example
During the event “ red shirt” at Bangkok. Of the economy aren’t fixed to do it worse than over. When this event is stopped to damage about 1,000,000,000 baht . final we must return to help recovery the economy.
Competitive forces
- Monopoly: one marketer in the consumers benefit to have a monopoly
- Oligopoly: a few marketers dominate the market place.
Example
Computer company by to do computer has aroma and do many smell. The interest of consumers and different other company.
Technological forces
No employee because inventory control systems make companies more efficient, it help develop relationships with suppliers and their supplied. It help save time and save money.
Example
Use internet for booking hotel or flight. It is comfortable that most people popular.
Nature
Environmental Responses
Two ways to respond to the environment
- Reactive response- Change your marketing mix in response to environmental changes.
- Proactive response-Try to change the environment.
Example
I build hotel in winter but when weather change and have a few tourist booking hotel. I offer new promotion of this season for tourist come to my hotel.
