Community Product Development from Tilapia with Creative Thinking in Samutsakorn Province, Thailand

Abstract

This research aims to support community product development from Tilapia with creative thinking in Samutsakorn, and to increase the value of new creative products made from Tilapiain Mueang Samut Sakhon District, Samut Sakhon Province. The qualitative study using interviews and focus groups was implied in participatory research process with 60 key informants from community enterprises, public sector, and local officials. From the content analysis, the results showed that key informants from 5 community enterprises in BanKho Subdistrict summarized competitive problems and wanted to increase the value of products made from tilapia. By bringing knowledge from local wisdom to prepare fresh fish meat, clean ingredients such as sweet peppers, chili peppers and pineapple along with oregano, tomato sauce, and mozzarella cheese, to transform into “Hawaiian Tilapia pizza” as a value-added modified product. The administrators and officials from government agencies and subdistrict administrative organizations were very satisfied with the taste of the tilapia pizza made from sliced bread and roti dough.

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