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ที่เล่าเรื่องคุณประสิทธิ์ทำหน้าที่ moderator
การอภิปรายกลุ่มแบบใหม่
Dear All,
I attended a seminar held to celebrate the 10th anniversary of
Thailand Productivity
Institute....nice to meet with Ajarn Suvichakorn from St. John
University who's a TQA assessor, and Ajarn Boondee, our
benchmarking lady ka. Couldn't help telling you all about it na
ka.
Dr. Suvit Maesincee who was the keynote speaker gave a very
interesting talk. He emphasized the role of the private sector to
link up with the government and the need for our country to think
more strategically how to become more competitive by looking at the
world, the region and our own standing. He also said we needed to
look into ASEAN as sources for raw materials...from Cambodia, Laos,
Myanmar and Vietnam...work with Indonesia and Malaysia as countries
of production (he didn't
mention about the Philippines and Brunei), and cooperate with
Singapore as the country giving services in different forms.
Again and again, capacity building of our people is still our
weakness! Dr. Panit, Executive Director of the Institute also
stressed that Thai managers still suffer from having employees with
poor English and IT skills...worse for English ka.
I agree with Dr. Suvit on these two points but it seems that the
government is doing all the thinking and talking but no one seems
to be putting them into actions from the macro to the micro levels.
We're still stuck with our own missions and routine, don't you
think?
The last session on sharing experiences of large companies is what
I enjoyed most ka. We learned about Bumrungrat hospital which takes
care of over 1 million patients every year, 40% and 60% are
foreigners and Thais respectively but both groups generate about
the same percentage of income at 50%. They charge one same price
for all nationals. Some Thai people could complain that the Thais
would have to cover other costs incurred by foreign patients,
especially the hiring of people who can speak different foreign
languages ka. I've asked the executive director of the hospital
his permission for me and my team to visit the hospital to learn
more about their services especially when handling people from
diverse cultural, ethic and religious background ka...would be real
interesting na ka!
I was thrilled with how Toyota stands to compete against the US's
'big three'. It's truly
impressive to learn how hard they try to train their staff, how
they invest in market research to identify the affordability level
of people in different countries to mark the car prices. Training
and communication seem to be the main keys to their
successes.
Yum company (KFC, A&W and Pizza Hut) thought of their customers
as their parents in order for the staff to treat their customers
well while ensuring the food safety as its prime importance of its
products.
I also like Pooncement's (กลุ่มปูนซีเมนต์ไทย – วิจารณ์)
thinking ka. They have their umbrella philosophy that all the
companies in the group have to uphold but the company is open for
each of the companies to have its own values and culture, since
each has its own context....this made me think of our IQA right
away.
Universities must be aware and proud of their philosophy while
opportunities for each faculty to develop its values would allow
all to grow healthily! I feel more and more appreciative of the
need to understand one's own agency's philosophy because it's
the solid base for directions of the agencies na ka.
The last point I'd like to share is the way
Ajarn Prasit (former director of Thailand
ProductivityInstitute) handled the session as its moderator.
I think it's real innovative ka. The four panelists started with a
brief talk about their businesses, what they've done to be on the
competitive edge and what their next steps are. Then, all were
asked to pose questions to each other which means each panelist
would have to answer three questions from the other three
panelists...all are key leaders in different businesses with
different viewpoints and experiences.
Ajarn Suvichakorn and I were impressed with this style of
moderating a session....productive, beneficial, different and
enjoyable ka.
Would have to let you all go dee gwa ka.
More in a few days na ka.
Warm regards.
Porntip
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