Innovating Durian by a True Innovator

The ripe durian's scent has been likened to moldy cheese, dead cats and stale vomit. Hotels, airlines and subways routinely ban the green, spiky fruit. To dedicate your life's work to Asia's "king of fruit," then, takes true love.

Who would have dreamt of durian without its infamous scent of ... (any Thai could fill in this dot dot dot).

Only a true innnovator can think outside the box and beyond ..

 

"Horticulturist Songpol Somsri, 52, may know more about the durian than anyone else in the world. He grew up on a durian farm in Thailand's Chantaburi district, about 250 miles (400 km) east of Bangkok. Since 1977, the government scientist has been on a mission to popularize the fruit around the world. His first step? Eliminate the odor."

Source: Time Magazine : Innovators 

A short survey:

(1) Who loves to eat durian?

Me

(2) Who loves to smell durian?

Not Me!!!

(3) Will the world be a much better place to live  without the smell of durian?

Yes!