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Meme

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"What is a meme? A meme is an idea, or a particular way of thinking about what an idea is. A meme is a unit of mental information in the same way that a gene is a unit of biological information -- a metaphor of an idea as a transposon, a pattern of thought as a virus, a knowledge structure as a chromosome. Memes compete to spread their information though a social population in the same ways genes compete to spread their information content through a biological population. "

From http://www.meme.com/memedef/